Mobile Marketing Awards for Best Offering from a Service Provider - the winner is Blyk
Friday, March 7th, 2008 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, News, Strategy, Trends, Web/Tech | No Comments »JMac from Blyk tells it like no other This is great for Blyk, and also interesting - rumours run like a virus around Blyk, ie highly contagious, but one is not sure where they come from. For example Peggy Ann ...
Ken Livingstone proclaims : London gets an Ad Free day : No ads anywhere at all!!!!
Thursday, March 6th, 2008 Posted in Advertising, Culture, Engagement Marketing, Strategy, Trends | No Comments »So I cheated and used something in the Daily Mail Headline styleee Sao Paolo : The city that said no to advertising is however true. They are a vivid, visual allegory (see below) for the "take ...
Ketchum report: Media Myths and realities and Gary Hamel
Monday, March 3rd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Participation, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »1). the way professionals communicate is out of sync with the way consumers use media; 2). communicators need to include focusing on connecting with individuals in addition to mass media channels; 3). consumers in emerging markets are setting the ...
Tough Love from Jeff Jarvis
Sunday, March 2nd, 2008 Posted in Advertising, Convergence, Distribution, Economics, Generation C, Media, Newspapers, Society, Strategy, Trends | No Comments »The other day, when I noted that the hedge fund breathing down the necks of the NY Times Company board and management had acquired as much stock as the Sulzberger family, I said that strategic change in the ...
Nobody owns it, Everybody can use it and Anybody can improve it
Saturday, March 1st, 2008 Posted in Advertising, Engagement Marketing, Generation C, Philosophy, Quotes, Social Networks, Society | No Comments »Said Doc Searls, he continues I make zero money with blogging. (No advertising. Love that.) But I make more than zero because of blogging. Not enough to make me rich, but enough to make me valuable. And far more ...
ebay and changing customer demands?
Saturday, March 1st, 2008 Posted in Advertising, Culture, Distribution, Economics, Engagement Marketing, Networks, Retail, Social Networks, Trends, Web/Tech | 1 Comment »Online auction leader eBay warned in an annual report on Friday that it faces difficulty getting former customers to return, adding to the normal challenge of attracting new users to its sites. In its annual shareholder filing with the ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Regional Press Owners Need to Get with the Beat: Intelligence
Monday, February 25th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Participation, Social Networks, Society, Web/Tech | No Comments »Posts Roy Greenslade referencing a Paul Bradshaw post Local news is changing - but not fast enough As the digital revolution moves forward are regional newspapers moving fast enough to appeal to online audiences? That's ...
