Archive for the ‘Advertising’ Category

Advice for regional news groups in the networked economy

Wednesday, September 23rd, 2009Regional newspaper publishers are gearing up to play a big part in the future provision of ITV news following a government report.was the news on Hold the Front PageWhich prompted the comment:So these big newspaper groups can find the money ...

Monitoring the social flows of communication data

Thursday, September 17th, 200917th November this event takes placeWith the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, ...

Falling out of love with mainstream media?

Tuesday, September 15th, 2009As we often argue, without trust you are nothing in this world. Now that has always been the case its just in the networked society the stakes are just that little more higher.Nearly two-thirds — 63 percent — of Americans ...

Advertising in the networked society

Monday, September 14th, 2009I picked this up from a Jay Rosen tweet, blog networks it seems are picking up advertising revenueTwo blog networks had seen revenues up 20% and 45% respectively, since the beginning of the year.Insight:Meanwhile, advertising revenue for magazines dropped 21 ...

Transmedia storytelling = engagement

Friday, September 11th, 2009Reading Henry Jenkins latest post I was drawn towards a number of points he raises,I would argue that the contemporary moment of transmedia has heightened our awareness of these earlier moments of authors unfolding stories across media, much as the ...

Augmented reality on mobile with layar

Thursday, September 10th, 2009We like layar: Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone.For example here is a ...

Transmedia storytelling, and the multi-dimensional brand

Saturday, August 29th, 2009In his book Convergence Culture, Henry Jenkins explores the idea and concept of transmedia storytelling through the project known as The Matrix.[caption id="attachment_4307" align="aligncenter" width="501" caption="http://www.flickr.com/photos/7236030@N03/2106087852"][/caption]As Jenkins explains,A transmedia story unfolds across multiple platforms, with each new text making a ...

The economics of mobile social networking in Japan

Thursday, August 27th, 2009Following on from my previous post on mobile in Japan - we get 3 new reports on Mobile Social Networking from Infinita.[caption id="attachment_4299" align="aligncenter" width="500" caption="http://www.flickr.com/photos/flapjax_at_midnite/3371964379/sizes/m/"][/caption]Anyone interested in learning about how to make money from Mobile Social Networking - you ...

The glittering allure of the mobile society: destination Japan

Friday, August 21st, 2009Last year I wrote The glittering allure of the mobile society for Microsoft, which you can download hereFrom Japan, we get an interesting service that fits into what the mobile society is all about from infinita TVAs #5 in our ...

Surviving, and thriving in this wired up world

Thursday, August 13th, 2009Early this year,  I co-wrote a book called Social Media Marketing: How Data Analytics helps to monetize the User Base in Telecoms, Social Networks, Media and Advertising in a Converged Ecosystem. (Futuretext 2009).This book is important because, the 4 ...

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