Archive for the ‘Advertising’ Category

Google in 5 years time: an apps company

Tuesday, November 3rd, 2009And Microsoft will reinvent itself through gaming.Even though Eric Schmidt might have a different point of viewThe reason for this is that the networked society is people powered, and its complex - in fact there is a term called complexity ...

Music + emotion + context + discovery = networked economics

Friday, October 30th, 2009The interest in both the prospect of Beatles downloads and the big sales of their re-released CDs highlights an increasingly important back-catalogue business within the embattled music industry. Struggling to earn money on new artists, record labels are mining their ...

mobile marketing and communications training day

Friday, October 16th, 2009Don't forget to book your place @ Mobile: My Remote Control for Life 28th October 2009What are the deliverables of our mobile marketing day?1.Achieve a comprehensive understanding of how to drive business success – by better understanding; the logic ...

The end of TV as we know it: hyperland

Friday, October 9th, 2009[caption id="attachment_4521" align="aligncenter" width="413" caption="TV the culture hearth of the family home?"][/caption]If found this post over at Russell Davies's gaff online. Russell has such a lovely turn of phrase dontchya think? Although as someone also said to me. 'sometimes Alan ...

Social Media Monitoring 09 update

Friday, October 9th, 2009You can't move for falling over the word social media, I personally have a point of view on the phrase 'social media' but we can save that for a rainy day. My good friend Luke Brynley-Jones is putting what looks ...

SMLXL: business and communications innovation

Friday, October 2nd, 2009I am often asked what we do @ SMLXL here's a film that provides a brief overview of the SMLXL philosophy, and some examples of the type of work and projects we have undertaken over the last few years.From Interruption ...

Figaro Social communications conference

Thursday, October 1st, 2009Social social everywhere, but why?The Figaro Social Media conference looks like its going to be a good event, as it blends some interesting topics and issues together. Both commercial and non-commercial. The challenges of understanding how to conduct successful communications ...

Mobile: my remote control for life, a masterclass

Thursday, October 1st, 2009[caption id="attachment_4491" align="aligncenter" width="435" caption="http://www.flickr.com/photos/sicoactiva/2092062723/in/photostream/"][/caption]Mobile Marketing is increasingly moving towards the centre stage of the marketing industry. Many claim to hold the elixir of “how to do” mobile marketing, there are however only a few who really have that ...

Refined social data changes everything you ever thought about marketing

Thursday, September 24th, 2009[caption id="attachment_4447" align="aligncenter" width="482" caption="http://www.flickr.com/photos/21782644@N04/3191535692"][/caption]This is the basis for my presentation @ Monitoring Social InformationIn the near future wars will be fought over scarce resources; water, oil, and food. The other war that will be fought will be over data. ...

A reality check for augmented reality

Thursday, September 24th, 2009After posting about mobile augmented reality here and here I came across an article in New ScientistI disagree, with the wobbly start headline, but I liked the reality check. Something that was reinforced recently by AR specialist Robert Rice, he ...

Follow SMLXL