How do I reach Jan Chipchase @ Nokia and why is Apple so bad?
Monday, April 14th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Marketing, Generation C, Participation, Philosophy, Social Networks, Society, Strategy, Travel, Trends, Web/Tech | 4 Comments »If you need to reach Jan Chipchase, the best, and sometimes only, way to get him is on his cellphone. The first time I spoke to him last fall, he was at home in his apartment in Tokyo. ...
When Petrabytes seem like kilobytes - what comes next?
Monday, April 7th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Sciences, Marketing, Mobile, Networks, Retail, Science, Social Networks, Society, Web/Tech | 5 Comments »Affirmation is a great and positive word and I have been feeling some affirmation recently and here is another small slice The concept of Web 2.0 is a dynamic, user-driven mesh of technologies Absolutely, and Carlota Perez in her book Technological ...
DoubleClicks view of the future
Saturday, April 5th, 2008 Posted in 7th Mass Media, Advertising, Broadcast, Convergence, Economics, Marketing, Media, Mobile, Strategy, Trends, Web/Tech | 1 Comment »An interesting and indeed an engaging set of videos which are well worth looking at how media is evolving, how TV and the web will converge, how we will go increasingly mobile, how search and discovery will transform advertising ...
Mind the Gap
Thursday, April 3rd, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | 1 Comment »Reading Tomi's last post prompted me to think out loud on some broader issues that have been brewing for some time. That thought process relates to the idea of FRICTION - Friction is abrasion, agitation, attrition, ...
Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
The Experts vs. the Amateurs
Wednesday, March 26th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Ethics, Generation C, Government & Politics, Law, Media, Participation, Philosophy, Social Networks, Society, Strategy, Trends, Web/Tech | 2 Comments »An interesting debate this one. A tug of war over the future of media may be brewing between so-called user-generated content -- including amateurs who produce blogs, video and audio for public consumption -- and professional journalists, movie makers ...
Social Marketing Intelligence and society
Wednesday, March 26th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...
New Business Models in online communities
Monday, March 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Strategy, Trends, Web/Tech | 1 Comment »I have never met Benjamin Joffe - but he is part of our global network as is Lars Cosh-Ishii from tokyo Benjamin recently presented in OZ and I wold like to share with your his thoughts ...
The 1st Agency Summit - Sopwell House
Monday, March 10th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Events, Media, Strategy, Television, Trends, Web/Tech | No Comments »Last night I kicked off this 3 day event with a small address about how advertising faces perhaps some of its greatest challenges to survive in the digital age. I mentioned Esther Dyson and Bill Gates who observed ...
Who counts the audience?
Saturday, March 8th, 2008 Posted in Advertising, Convergence, Economics, Media, Networks, Newspapers, Strategy, Television, Trends, Web/Tech | No Comments »Google is considering bringing its TV advertising service, now being tested in the US, to the British market. It would be its first entry into so-called offline advertising this side of the Atlantic. The Google TV Ads service takes ...
