The Elusive Definition of Marketing ROI
Tuesday, July 20th, 2004Interesting, although rather predictable, were the results of an exclusive survey on the marketing accountability and ROI released by the Association of National Advertisers (ANA) and Forrester Research yesterday. Jim Nail, Principal Analyst at Forrester Research, discussed the results at ANA's ... Ratings:
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Posted in: Advertising, Convergence, Economics, Marketing, Media, Statistics
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Disappearing channel scarcity
Monday, July 19th, 2004Seth Godin writes about his conversation with a friend in TV business. I find it interesting as it reflects the mindset of the TV industry and probably explains their current situation:Twenty years ago, everyone in the TV business believed in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Messaging, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Broadcast, Convergence, Culture, Darwin, Distribution, Messaging, Trends, Web/Tech, Weblogs
Even Longer Goodbye
Tuesday, July 13th, 2004P&G bankrolled commercial television and was the biggest spender on broadcast advertising. But P&G have realised that this dinosaur of a business model is no longer financially tenable. That the costs of marketing are rising whilst the effectiveness of that activity ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
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Posted in: Advertising, Convergence, Darwin, Economics, Engagement Marketing, Marketing, Media, Mobile, Retail, Statistics, Trends
The Long Goodbye or Are You Talkin’ to Me?
Saturday, May 15th, 2004Finally I have got round to responding to this article written by Nick Kettles When the Chartered Institute of Marketing produces a report "You talkin to me? Marketing Communications in the age of consent." One knows that things in the world of ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Engagement Marketing, Marketing, Retail, Strategy, Trends
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Posted in: Advertising, Engagement Marketing, Marketing, Retail, Strategy, Trends
Listen to Alan at SXSW
