The New Digital Economics for Newspapers
Tuesday, August 24th, 2004 Life is Local say the Johnston Press. And here is the news Newspapers are on their knees, humbled by the new digital economics, declining into irrelevance, lacking investment, increasingly ignored by readers and scrabbling over a smaller advertising ... Ratings:
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
Mobile cultures
Saturday, August 21st, 2004Widely reported on the net and picked up by wired magazine. Keitai Deka is "the cell phone detective". It is a weekly show on Japan's BS-i channel. Each week she solves crimes with the help of her high-powered DoCoMo ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
Consumers: the next big player in consumer media?
Friday, August 20th, 2004A interesting article in MediaPost today about the power of the power of consumer-generated media (CGM). It relates the story of Peter Blackshaw, Intelliseek chief marketing officer, who had an unusual firsthand experience with the impact of online word-of-mouth. Blackshaw purchased ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
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Posted in: Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Networks, Social Networks, Trends, Web/Tech, Weblogs
The New Bottom Line
Wednesday, August 18th, 2004The New Bottom Line, published by Capstone and authored by Alan Mitchell, Andreas W. Bauer and Gerhard Hausruckinger is an important addition to the research that is currently fuelling the debate that Stephen J. Gould would describe ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Books, Culture, Darwin, Engagement Marketing, Engagement Organisations, Marketing, Society, Strategy, Trends
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Context is King
Monday, August 16th, 2004Interbrand has recently published the list of the top 100 brands, reported in design week29 July 2004, Design Week By Mike Exon Apple and Amazon have made the biggest gains in brand equity this year, with ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Marketing, Retail, Statistics, Strategy
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Posted in: Advertising, Culture, Darwin, Economics, Engagement Marketing, Marketing, Retail, Statistics, Strategy
Coca Cola takes mobile engagement into Spain
Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
Gone in 30 seconds. Marketing 2.0
Saturday, August 14th, 2004Frank Rose writing in Wired magazine has added to the weight of evidence proving that things in the world of media and television advertising are just not what they used to be in his article The Lost Boys. In fact Jim ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Broadcast, Convergence, Darwin, Engagement Marketing, Generation C, Marketing, Trends
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Advertising through games
Thursday, August 12th, 2004A few weeks ago, 20th July, the Branded Content Marketing Association (BCMA) hosted 'Advertising Through Games' event to explore the opportunities for advertisers presented by video games. The event, sponsored by (M)forma and IBM, and involving advertisers, agencies, branded entertainment ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
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Posted in: Advertising, Convergence, Culture, Engagement Marketing, Events, Gaming, Generation C, Marketing, Media, Participation, Trends
Brand crisis
Monday, July 26th, 2004Adverblog notes that big brands are having an hard time trying to stay on top and links to an International Herald Tribune an article by Claudia Deutsch who talks about AT&T's risky situation, whose brand supremacy is under assault from ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Marketing, Trends
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What lies beneath
Wednesday, July 21st, 2004PR machine has an interesting observation in an article for Global PR blog week:Blogs are posing threats to Fortune 1000 brands and in order to meet the new brand threat that blogs pose, corporations are attempting to influence bloggers in ... Ratings: (No Ratings Yet)
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Posted in: Advertising, Darwin, Engagement Marketing, Engagement Organisations, Ethics, Generation C, Marketing, Media, Trends, Weblogs
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Listen to Alan at SXSW
