Archive for the ‘Advertising’ Category

Obama and the superbranding of politics

Monday, January 25th, 2010My god Naomi Klein takes me back - No Logo is up there for anyone who is remotely interested in brands. And were I to draw up a time line of books I have read and how each book subsequently ...

The data war of the worlds

Friday, January 8th, 2010[caption id="attachment_4376" align="alignleft" width="420" caption="War of the Worlds?"][/caption]We blogged this years ago and Christian brought it up in context of recent development at google. So what are the business models of the 21st Century? SMLXL archives on data + marketing ...

Mobile futures

Wednesday, January 6th, 2010I was asked whether I would like to make a few predictions around mobile, networks, commerce and culture by Rudy de Waele. I joined a very interesting collective to share my views and I was fascinated by what everyone of ...

Journalism looks like this in the networked society

Wednesday, January 6th, 2010Fascinating piece on the reinvention of journalism.A blended reality approach is absolutely necessaryOf course, developing an active social media presence through Twitter and a Facebook Fan Page is critical to developing a readership. But for hyper-local journalists, face-to-face community ...

What do magazines look like?

Wednesday, December 30th, 2009

Ahem google in case you don’t know sharing drives commerce

Saturday, December 5th, 2009[caption id="attachment_4768" align="aligncenter" width="379" caption="http://www.flickr.com/photos/16230215@N08/4066005402"][/caption]WHY is Google winning? And what does it tell us about the future?A fortnight ago, Rupert Murdoch told Australian Sky that he would stop Google from indexing all of his content, preventing it from becoming a ...

The new rules of customer engagement

Friday, November 13th, 2009I have been asked to make a presentation about the New Rules of Customer Engagement Monday 16th November organised by Canvas8 and takes place in the offices of the architects BDP. You can find out more information here.Also on the ...

Piracy thrives because it meets an unmet demand

Thursday, November 12th, 2009The Economist writesthere is growing evidence that the plethora of new services adds up to an attractive alternative to piracy for many (see article). In June a poll of Swedish users of file-sharing software found that 60% had cut back ...

Murdoch, news, the truth and something inbetween

Wednesday, November 11th, 2009Jay Rosen pointed to this on twitter - a great article about Rupert Murdoch,When Rupert Murdoch speaks, he's either lying or filibustering. The only sensible time to listen for him is when he's running silent.I agree with everything that Jack ...

Lessons for brands and media of the 21st Century

Friday, November 6th, 2009[caption id="attachment_4654" align="aligncenter" width="454" caption="FantaLife Beach"][/caption]Getting out of the ad spot into the fabric of peoples lives, requires some rethinking on communication, and the panacea is not "social media". Henry Jenkins in his 8 part investigation into what he and ...

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