Ex-Freeserve boss delivers a stark message as viewers switch to new technology
Friday, October 7th, 2005 Posted in Advertising, Broadcast, Convergence, Darwin, Distribution, Economics, Film, Marketing, Media, Trends, Web/Tech, iPTV | Comments OffTV is under threat like never before, as viewer behaviour changes Accept it, [remould] your business to suit, or die on your arse. said John Pluthero to a Royal Television Society audience recently. Pluthero went on to point ...
Tick tick tock
Monday, September 19th, 2005 Posted in Advertising, Convergence, Culture, Darwin, Economics, Marketing, Media, Networks, Society, Strategy, Trends, Web/Tech | Comments OffNaresh Ramchandani wrote a very interesting piece in the Guardian Only true greatness can save us from death by PVR New broadcast opportunities for advertisers are coming. Sponsorship is already here and will soon be joined by less-regulated product ...
Living in a consumers republic
Tuesday, August 16th, 2005 Posted in Advertising, Culture, Economics, Society, Trends | Comments OffI came across an interesting book this week by Lizabeth Cohen - Mumford Jones Professor of American Studies, Dept. History Harvard University. Entitled A Consumers' Republic: The Politics of Mass Consumption in Postwar America Cohen explains: What I discovered was ...
Wal-Mart’s dotcom strategy:
Thursday, August 4th, 2005 Posted in Advertising, Engagement Marketing, Marketing, Media, Strategy, Web/Tech | Comments OffTuesday June 7th I was sitting have a perusal of the Financial Times and happened upon an item about Wal-mart and how it is successfully linking online and offline by concentrating on existing customers. These are the six key elements to ...
A customer centric approach to marketing and technology
Thursday, August 4th, 2005 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Marketing, Media, Strategy, Trends, Web/Tech, Weblogs | Comments OffJohn Naughton writing in the Observer, has an interesting piece on podcasting. Of course, there are plenty of articles on podcasting, what I really liked was Naughtons observation on Apple and how they have constantly innovated whilst always keeping the ...
Advertising - pass the dramamine
Tuesday, August 2nd, 2005 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Marketing, Media, Strategy, Trends, Web/Tech | Comments OffFortune ran a piece about advertisings increasingly bleak future From the moment consumer-products companies started placing ads in mid-19th-century newspapers, mass-media advertising has been about making connections. But while the modern world knits itself ever more closely together, advertising ...
Alan + Mark in Engaged Conversation
Tuesday, July 26th, 2005 Posted in Advertising, Engagement Marketing, Events, News | Comments OffMark Earls from Ogilvy and I had an interesting debate last night organised by the IPA. And my thanks must go to Isabella von Bulow and Rory Sutherland for organising and promoting the event. Lots of interesting dialogue and ...
The keys to the Kingdom are mine. How digitalisation put the ‘me’ into media
Friday, July 22nd, 2005 Posted in Advertising, Books, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Generation C, Government & Politics, Law, Marketing, Media, Mobile, Networks, Participation, Quotes, Social Networks, Society, Strategy, Trends, Web/Tech, Weblogs, iPTV | Comments OffEd Richards, Senior partner strategy & Market Development at OfCom talking at the Westminster media forum had some very interesting things to say, about the evolving nature of media and communications . Ed Richards says: The traditional means of ...
Why is traditional marketing adversarial?
Friday, July 22nd, 2005 Posted in Advertising, Culture, Darwin, Engagement Marketing, Ethics, Generation C, Marketing, Participation, Philosophy, Society, Strategy, Trends | Comments OffFrom Real Media Riffs , a bit of deep thinking and common sense. If consumers figure out a way around advertising, advertisers must therefore find a way back in front of them. The only problem is it is a ...
Metrics and engagement
Friday, July 22nd, 2005 Posted in Advertising, Economics, Engagement Marketing, Marketing, Media | Comments OffAn interesting little ditty from mediapost . I had to laugh when I read this because, on the one hand you have the word 'engagement', then you then have the word 'impact' next to it. Engagement impact - sounds......hmmm I thought ...
