Mobile changes the rules by how we can market goods, products and services
Thursday, July 29th, 2010Tomi Ahonen will tell you that in many many countries mobile penetration rates are 100%+, 120%+ and even 150%+, yet when it comes to discussions around, "Social Media", mobile gets scant look in, in reality. Yet even in the UK ... Ratings:
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Engagement Marketing, Engagement Mobile, Marketing, Mobile, No straight lines, Podcasts, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Engagement Marketing, Engagement Mobile, Marketing, Mobile, No straight lines, Podcasts, Strategy, Trends
Life is ahem – really, really local
Tuesday, July 13th, 2010Another great presentation that I discovered on how local news becomes - well, local again.So if you cannot truly give value back to your relevant community and stay relevant then you become irrelevant instead. Simples. The only thing I would ... Ratings:
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Data, Economics, Engagement Civil Society, Generation C, Link Economy, Marketing, Media, Networks, Newspapers, Society, Strategy, Trends, Web/Tech
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Posted in: Advertising, Citizen journalism, Convergence, Culture, Darwin, Data, Economics, Engagement Civil Society, Generation C, Link Economy, Marketing, Media, Networks, Newspapers, Society, Strategy, Trends, Web/Tech
Linda Stone and human attention
Friday, July 2nd, 2010[caption id="attachment_5470" align="aligncenter" width="260" caption="http://www.flickr.com/photos/7577137@N04/2923238790"][/caption]The economist Herbert Simon, once wrote,What information consumes is rather obvious. It consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention... The only factor becoming scarce in ... Ratings: (4 votes, average: 4.75 out of 5)
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Posted in: Advertising, Convergence, Culture, Economics, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Government & Politics, Health, Identity, Marketing, Media, Philosophy, Society, Trends
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Posted in: Advertising, Convergence, Culture, Economics, Engagement Civil Society, Engagement Marketing, Engagement Research, Generation C, Government & Politics, Health, Identity, Marketing, Media, Philosophy, Society, Trends
Qustodian development opportunity
Monday, June 21st, 2010People need brands and brands need people, its just that in the early 21st Century we can help those people and those brands, find each other when they need each other the most – this is all based upon the ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Data, Engagement Marketing, Engagement Mobile, Ethics, Marketing, Media, Trends
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Posted in: 7th Mass Media, Advertising, Data, Engagement Marketing, Engagement Mobile, Ethics, Marketing, Media, Trends
The digital you: identity and privacy in the networked society
Saturday, April 10th, 2010Here is a concise 5minute presentation I gave at Mashup recently. Thanks to the guys (Tony and Simon) for inviting me, it was certainly an interesting and stimulating evening. Not that I was surprised, but, by the time all presenters ... Ratings: (4 votes, average: 4.25 out of 5)
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Posted in: Advertising, Alan Moore Speaking, Data, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Politics, Ethics, Government & Politics, Identity, Marketing, Mobile, Networks, Philosophy, Search Econmics, Social Networks, Society, Strategy, Trends, Video
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Posted in: Advertising, Alan Moore Speaking, Data, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Politics, Ethics, Government & Politics, Identity, Marketing, Mobile, Networks, Philosophy, Search Econmics, Social Networks, Society, Strategy, Trends, Video
Mobile my remote control for life: destination Japan
Sunday, February 28th, 2010It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, iPhone, Marketing, Media, Mobile, Trends
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, iPhone, Marketing, Media, Mobile, Trends
Tohato – one of the greats of engagement marketing on mobile
Tuesday, February 23rd, 2010Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well.Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ... Ratings: (1 votes, average: 4.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
Social media and mobile: my remote control for life bootcamp
Tuesday, February 9th, 2010Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
Facebook dominates UK mobile usage
Saturday, February 6th, 2010Facebook accounts for nearly half of all the time people in the UK spend going online using their phones.This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim).People ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
Social media and mobile bootcamp
Saturday, February 6th, 2010Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum.I ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
Listen to Alan at SXSW
