TV was for baby boomers Mobile is for Generation ‘C’
Monday, July 21st, 2008 Posted in 7th Mass Media, Advertising, Culture, Economics, Engagement Marketing, Generation C, Mobile, Strategy, Trends, Web/Tech | No Comments »For teens the future is mobile writes Smart Mobs... Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It?s all about the mobile phone. All about the 7th Mass ...
Cost Per Related Audience
Monday, July 14th, 2008 Posted in Advertising, Culture, Darwin, Economics, Media, Social Networks, Trends | No Comments »Nice thought from Ajit at Open Gardens Cost Per Related Audience Which follows on from the beginning o our discussion which started as cost per relevant audience. Ajit writes The mathematical theories underlying social networks have existed for some ...
Analogue media presses the panic button
Thursday, July 10th, 2008 Posted in Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Generation C, Media, Participation, Society, Trends | No Comments »Trinity Mirror, the owner of the flagship daily and the largest regional newspaper group, sent tremors through an ad-dependent industry when it revealed a 12.6% fall in ad revenues over the past two months. Other regional publishers - Newsquest, publisher ...
Metrics in the networked society
Monday, July 7th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Social Networks, Trends, Web/Tech | No Comments »Ajit Joakar of Open Gardens has posted this In a previous blog, I discussed how Long tail social network analysis could be a business model for Web 2.0 The key insights are a) The Web has a higher CPM ...
Why the furniture of traditional advertising fails within a social media context
Wednesday, July 2nd, 2008 Posted in Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Participation, Philosophy, Social Networks, Trends | 1 Comment »Dave Cushman at Faster future blogspot has put together a slide deck explaining the above principal | View | Upload your own Nice one Dave and JMac adds his own contribution All good stuff and of course this ...
Ogilvy says: From Interruption to Engagement
Thursday, June 26th, 2008 Posted in Advertising, Engagement Marketing, Generation C, Participation, Society, Trends | 4 Comments »All Companies must learn to move from interruption to inviting participation. For all marketing initiatives, this no longer means communicating by interruption, but by engagement Is what was written in CDB, waaaaaaay back in 2005 and in fact it was something ...
Social Advertising Intelligence
Tuesday, June 24th, 2008 Posted in Advertising, Economics, Media, Networks, Social Networks, Statistics, Strategy, Trends, Web/Tech | 1 Comment »The Social Marketing Intelligence company ? Xtract has just released a paper on Social Advertising Intelligence There are many people, companies, striving to make sense of the networked world from a commercial perspective - this started ...
Xtract at Millenium Prize Finalist Symposium
Thursday, June 12th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Engagement Marketing, Media, Mobile, Networks, News, Social Networks, Strategy, Trends, Web/Tech | No Comments »The Millenium Symposium is an event that takes place in Finland and in fact brings many people together far and wide. For example The Chief Editor and Publisher, Jason Pontin of MIT Technology Review The ...
Social Media Will Change Your Business - Engagement by any other name
Wednesday, June 11th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Society, Trends, Web/Tech, Weblogs | No Comments »Tomi and I did not use the word Social Media in CDB, but we did describe a phenomenon that we called the 4C's Commerce Culture Community Connectivity The once separate provinces of innovation, technology, economic activity, culture and communities are pulling together and converging into ...
All the rest is Spam, spam, spam, spam
Thursday, June 5th, 2008 Posted in Advertising, Convergence, Darwin, Engagement Marketing, Quotes, Retail, Strategy, Trends | No Comments »Sitting here at JFK this caught my eye All the rest is spam by my friend DC @ Fasterfuture blogspot David mentions a Scott Karp post Why Traditional Advertising Formats Fail On The Web He should have said ...
