Mobile my remote control for life: destination Japan
Sunday, February 28th, 2010 It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ...
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Marketing, Media, Mobile, Trends, iPhone
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Marketing, Media, Mobile, Trends, iPhone
Tohato – one of the greats of engagement marketing on mobile
Tuesday, February 23rd, 2010 Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well. Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ...
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
Social media and mobile: my remote control for life bootcamp
Tuesday, February 9th, 2010 Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ...
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
Facebook dominates UK mobile usage
Saturday, February 6th, 2010 Facebook accounts for nearly half of all the time people in the UK spend going online using their phones. This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim). People ...
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598 views
Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
Social media and mobile bootcamp
Saturday, February 6th, 2010 Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum. I ...
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
Obama and the superbranding of politics
Monday, January 25th, 2010 My god Naomi Klein takes me back - No Logo is up there for anyone who is remotely interested in brands. And were I to draw up a time line of books I have read and how each book subsequently ...
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Posted in: Advertising, Books, Darwin, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Politics, Ethics, Government & Politics, Law, Marketing, Media, Participation, Philosophy, Politics, Trends
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Posted in: Advertising, Books, Darwin, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Politics, Ethics, Government & Politics, Law, Marketing, Media, Participation, Philosophy, Politics, Trends
The data war of the worlds
Friday, January 8th, 2010 [caption id="attachment_4376" align="alignleft" width="420" caption="War of the Worlds?"][/caption] We blogged this years ago and Christian brought it up in context of recent development at google. So what are the business models of the 21st Century? SMLXL archives on data + marketing ...
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Posted in: Advertising, Convergence, Darwin, Data, Distribution, Economics, Marketing, Media, Mobile, Society, Strategy, Trends
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Posted in: Advertising, Convergence, Darwin, Data, Distribution, Economics, Marketing, Media, Mobile, Society, Strategy, Trends
Mobile futures
Wednesday, January 6th, 2010 I was asked whether I would like to make a few predictions around mobile, networks, commerce and culture by Rudy de Waele. I joined a very interesting collective to share my views and I was fascinated by what everyone of ...
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Green tech, Health, Identity, Law, Marketing, Media, Mobile, Music, Networks, Philosophy, Social Marketing Intelligence, Society, Trends, iPhone
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Green tech, Health, Identity, Law, Marketing, Media, Mobile, Music, Networks, Philosophy, Social Marketing Intelligence, Society, Trends, iPhone
Journalism looks like this in the networked society
Wednesday, January 6th, 2010 Fascinating piece on the reinvention of journalism. A blended reality approach is absolutely necessary Of course, developing an active social media presence through Twitter and a Facebook Fan Page is critical to developing a readership. But for hyper-local journalists, face-to-face community ...
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Distribution, Economics, Engagement Marketing, Networks, Newspapers, Social Networks, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Distribution, Economics, Engagement Marketing, Networks, Newspapers, Social Networks, Strategy, Trends
What do magazines look like?
Wednesday, December 30th, 2009
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350 views
Posted in: Advertising, Convergence, Darwin, Data, Distribution, Economics, Media, Networks, Newspapers, Trends
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Posted in: Advertising, Convergence, Darwin, Data, Distribution, Economics, Media, Networks, Newspapers, Trends
