Archive for the ‘Advertising’ Category

Assets & Access in the intention economy

Friday, June 17th, 2011My keynote that I gave at the Mobile Marketing Association conference this morning. Thank you Michael and Rebecca for [1] inviting me [2] looking after me so well.The presentation dealt with this idea: That mobile communications does not have to ...

What is local TV?

Wednesday, March 2nd, 2011Community purists fear just another national channel while others are sceptical of plan's commercial viability, is the byline of an article about the desire of Jeremy Hunt and others to create local TV in the UK.I don't think you need ...

Apple’s business eco-system = NTTCoCoMo

Tuesday, February 15th, 2011My friend Lars who runs Mobikyo in Japan has a presentation that demonstrates that Apple's business model and eco-system was a good facsimile of NTT DoCoMo's.Lars writes in Japan's super advanced mobile-webThe entire approach from key players in the value ...

Qustodian reaches 50k members in 4months

Monday, January 17th, 2011Following only 4 months of service from its launch in Spain on 1st  September, Qustodian, (Background info @dotopen) a new interactive mobile marketing channel that sends commercial messages and offers  to users based on their consumer preferences, ended the year ...

How do you design for commercial success in our non-linear world?

Tuesday, November 30th, 2010How do you prepare for and design business success in a non-linear world? I was invited to give a keynote on how companies are beginning to discover and design new pathways/model/processes that truly harness the potential of our networked and ...

Blackberry Collaboration Forum 2010 Alan Moore keynote

Tuesday, November 2nd, 2010This is the presentation keynote that I gave on my Latin American tour. Firstly, I address the culture shock that many feel at present, as we transition from an industrial world to a non-linear one - the world of No ...

Our 2.0 destiny with data

Tuesday, October 26th, 2010Refined Data, is the black gold of the 21st Century (SMLXL posts on data) something we have been writing about since 1995. We even wrote a book about it, as did Tony Fish (My Digital Footprint) So now The World ...

The Mobile patent wars [3]

Thursday, September 30th, 2010Interesting development shortly after my last two posts on mobile marketing and patents (Mobile Patent Wars), (Mobile Patent Wars 2).Legal battles between Apple and Nokia have been ongoing in the US over smartphone technology but the fight has just moved ...

The mobile patent wars [2]

Wednesday, September 22nd, 2010Where has the puck patent been for mobile?In my last blog I wrote about The Mobile Patent Wars and how it will also impact Mobile Marketing in the near future. It is an accepted view that patents will play a ...

The mobile patent wars

Monday, September 6th, 2010It is well recorded that one one of the reasons Apple decided to put their antenna on the outside of their iPhone was because Nokia has such a comprehensive patent portfolio on antenna's in mobile devices, it shied away from ...

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