The Communication Ideal
Thursday, November 20th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Convergence, Culture, Darwin, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Research, Ethics, Generation C, Law, Marketing, Mobile, Music, Networks, Participation, Society, Strategy, Television, Trends, Web/Tech | 1 Comment »I met Jonathan MacDonald whilst working on the launch of Blyk last year. You might say it was love at first sight. I can remember on one occassion a particuarly charged group meeting, with J-Mac sitting on my shoulder egging me ...
How social analytics benefits consumers
Friday, November 7th, 2008 Posted in 7th Mass Media, Advertising, Economics, Marketing, Media, Mobile, Networks, Science, Social Networks, Strategy, Trends, Web/Tech | No Comments »[caption id="attachment_793" align="alignnone" width="300" caption="The complexity and beauty of social network theory"][/caption] Using new social tools, consumers can decide, what information they want to reveal to the advertisers and what to keep private. For marketers and advertisers, this is a unique ...
Crowdsourcing creates friction
Monday, October 13th, 2008 Posted in Advertising, Culture, Darwin, Distribution, Economics, Ethics, Participation, Social Networks, Trends, Uncategorized, Web/Tech | No Comments »Kevin Potts recently did a review/critique of wundersite www.99designs.com - which appears to be a simplified spin of other such sites like Elance and what Kevin calls it’s “malignant brethren”. The site, which uses less than ideal techniques to ...
Widgets, people and the web
Friday, October 10th, 2008 Posted in Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Participation, Retail, Social Networks, Sociology, Strategy, Trends, Web/Tech | 1 Comment »Dave Cushman presented his thoughts on how people become the key distributors of information in the networked society Dave mentions Reed's Law - the law of group forming networks. Another thought that has crossed my mind is that there is a ...
The Black Gold of the 21st Century - refined data
Tuesday, September 30th, 2008 Posted in Advertising, Darwin, Economics, Engagement Marketing, Engagement Mobile, Marketing, Media, Mobile, Science, Strategy, Trends, Uncategorized, Web/Tech | 1 Comment »An interesting piece/rant from Bob Garfield - SMLXL has written a whitepaper on Social Marketing Intelligence - the black gold of the 21st Century - please contact me alanm (AT) smlxtralarge (DOT) com We've stipulated already that display advertising as a ...
The anthropology of YouTube [2]
Sunday, August 3rd, 2008 Posted in Advertising, Convergence, Culture, Engagement Marketing, Generation C, Media, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | 1 Comment »last night I went and had a good dig into the blog led by Dr. Michael Wesch I was intrigued initially by his amazing films first sparked by The machine is Us/ing us In a section of his presentation to the Library ...
What is advertising?
Friday, August 1st, 2008 Posted in Advertising, Culture, Engagement Marketing, Ethics, Generation C, Society, Trends | No Comments »Say the word advertising and people will imagine TV spots Bill Boards Classifieds Banner ads Direct Mail and so on. I think these are but the furniture of advertising. Robin Good has made a great post on the Brand Ambassador Robins treatise The brand ambassador is an advertising model ...
The link economy vs. the content economy
Wednesday, July 30th, 2008 Posted in Advertising, Convergence, Darwin, Economics, Networks, Social Networks, Society, Trends | No Comments »Some interesting thoughts from The imperatives of the link economy 1. All content must be transparent: open on the web with permanent links so it can receive links. It?s not content until it?s linked. 2. The recipient of links is the party ...
Festival - technology and We Media aka social networking
Tuesday, July 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Engagement Marketing, Ethics, Generation C, Mobile, Networks, Participation, Philosophy, Quotes, Social Networks, Society, Trends | No Comments »I am in the process of reading John Thackara's book In the Bubble He writes Throughout the modern age we have subordinated the interests of people to those of technology, an approach that has led to the unthinkable destruction of traditional cultures ...
TV was for baby boomers Mobile is for Generation ‘C’
Monday, July 21st, 2008 Posted in 7th Mass Media, Advertising, Culture, Economics, Engagement Marketing, Generation C, Mobile, Strategy, Trends, Web/Tech | 1 Comment »For teens the future is mobile writes Smart Mobs... Stefanie Olsen on CNet News: Marketers convened recently to figure out how best to reach teens on the Internet. The answer: It?s all about the mobile phone. All about the 7th Mass ...
