Archive for the ‘Administrative’ Category

Communities contexualise brands

Wednesday, March 8th, 2006 Posted in Administrative | Comments Off

This review of our book - (always great that someone is reading us). Mean't a great deal to Tomi and I, as its diamond drilling down into our theories was so well done. Rob Kleine at Digito Society says ...

3G Mobile Future: Exclusive Interview with Tomi Ahonen

Saturday, February 18th, 2006 Posted in Administrative | Comments Off

Tomi was recently interviewed by Wireless watch and you can see the video here Wireless Watch says Tomi Ahonen is a smart guy who's done a lot of observing and thinking about the 3G future. He reports that ...

Connected marketing

Sunday, January 29th, 2006 Posted in Administrative | Comments Off

Justin Kirby of DMC has recently co-authored a book on viral and buzz marketing Entitled Connected Marketing and they have a blog and are busy podcasting I believe six are currently available. Justin Co-wrote the book ...

More reviews of Communities Dominate Brands

Tuesday, January 24th, 2006 Posted in 7th Mass Media, Administrative, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Humour, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Retail, Science, Social Networks, Society, Sociology, Statistics, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV | Comments Off

In a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book "Communities Dominate Brands" provides a truly realistic glimpse into the way communities have affected the way we market. Communities ...

Mobile futures

Saturday, January 21st, 2006 Posted in Administrative | Comments Off

I spoke at an event at Simmons and Simmons in the City on Thursday to about 185 people. The topic - The future of mobile. Tony Fish of AMF Ventures brought a crowd of enterprises, entrepreneurs and investors, ...

Communities Dominate Brands best book of 2005

Wednesday, January 11th, 2006 Posted in Administrative, Books, News, Trends | Comments Off

The Chartered Institute of Marketing reviewed our book and said I recently reviewed Communities Dominate Brands, and made it number 2 in my list of the Top Ten books of 2005 in our members' magazine the marketer (December 05 issue). ...

Communities Dominate Brands demand brings translations in Korean and German

Friday, November 4th, 2005 Posted in Administrative | Comments Off

Tomi says Our book is winning friends and fans all over. And very fast for a book released only this year, it is already being translated into Korean and German, with strong interest into more translated versions. The Korean ...

Punctuated Equilibrium for Media & the High-Street

Thursday, June 23rd, 2005 Posted in Administrative, Broadcast, Convergence, Culture, Darwin, Distribution, Economics, Ethics, Film, Generation C, Marketing, Media, Mobile, Trends, Web/Tech, iPTV | Comments Off

From the FT Friday June 17th FROM BRAND LEADER TO STRUGGLER IN 8 YEARS. The FT reports about how the internet has cannibalised the car rental firm Avis revenues and profitability. The Ft quotes an analyst that says Avis Europe were arrogant in ...

Delivering on an engaged broadcast vision

Friday, May 20th, 2005 Posted in Administrative, Broadcast, Engagement Marketing, Participation | Comments Off

Silence is golden but not on a blog. Sadly. Things have been quiet on the blog as we have been working flat out on the final push of a major channel relaunch for a state broadcaster. Phew. It has been a 9 ...