Archive for the ‘7th Mass Media’ Category

Refined social data changes everything you ever thought about marketing

Thursday, September 24th, 2009[caption id="attachment_4447" align="aligncenter" width="482" caption="http://www.flickr.com/photos/21782644@N04/3191535692"][/caption]This is the basis for my presentation @ Monitoring Social InformationIn the near future wars will be fought over scarce resources; water, oil, and food. The other war that will be fought will be over data. ...

A reality check for augmented reality

Thursday, September 24th, 2009After posting about mobile augmented reality here and here I came across an article in New ScientistI disagree, with the wobbly start headline, but I liked the reality check. Something that was reinforced recently by AR specialist Robert Rice, he ...

Monitoring the social flows of communication data

Thursday, September 17th, 200917th November this event takes placeWith the phenomenal growth of social networks, blogging, video & image-sharing and micro-blogging, Social Media Monitoring (SMM) is becoming one of the hottest areas of marketing and PR innovation. Enabling companies to listen to conversations, ...

The open gardens of augmented reality

Wednesday, September 16th, 2009Recently we posted about Layar – an augmented reality mobile screen, and I know that this is a topic that is going to transform marketing and communications and how in fact we interface with the world.INTERFACE WITHOUT INTERFERENCEIs a saying ...

Augmented reality on mobile with layar

Thursday, September 10th, 2009We like layar: Layar is a free application on your mobile phone which shows what is around you by displaying real time digital information on top of reality through the camera of your mobile phone.For example here is a ...

The economics of mobile social networking in Japan

Thursday, August 27th, 2009Following on from my previous post on mobile in Japan - we get 3 new reports on Mobile Social Networking from Infinita.[caption id="attachment_4299" align="aligncenter" width="500" caption="http://www.flickr.com/photos/flapjax_at_midnite/3371964379/sizes/m/"][/caption]Anyone interested in learning about how to make money from Mobile Social Networking - you ...

The glittering allure of the mobile society: destination Japan

Friday, August 21st, 2009Last year I wrote The glittering allure of the mobile society for Microsoft, which you can download hereFrom Japan, we get an interesting service that fits into what the mobile society is all about from infinita TVAs #5 in our ...

Mobile engagement for local authorities

Thursday, August 6th, 2009I picked this up from the Linkedin Group on mobile content:How can local government make savings and improve services? The answer, is mobile communications.If “Quantitative Easing” is out of the question, how can local councils cope with a burden of ...

Social media but an element of Engagement

Wednesday, August 5th, 2009Tim Harrap, very kindly pointed me to lessons learn't in social media by Dirk Shaw, (Great name)Its good sound advice, common sense and obviously hard won. My view however is that Engagement as a principal co-joins social media with other ...

Communities Dominate Brands – prescient

Saturday, August 1st, 2009Tim Harrap in a twitter post mentioned a conversation @ Marketing in Australia that identifies Communities Dominate Brands as being – prescient. We have become linked to what is now commonly called Social Media - thought I still prefer the ...

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