6 feet of junk mail or a 29% response rate? Blyk shows the way
Friday, February 1st, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Trends, Web/Tech | No Comments »Its a bit of a no brainer really. There are a few themes here that I want to touch on. But this post relates to Blyk and where its recent results suggest where and how advertising money is going to ...
Blyk expands into new markets
Wednesday, January 30th, 2008 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, News | 1 Comment »Blyk announced today its expansion to the Dutch market. Vodafone will be its carrier. More on Blyk
Engagement Marketing as described in 2003
Tuesday, January 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Philosophy, Social Networks, Strategy, Television, Web/Tech | 2 Comments »Today, I have been mostly thinking about a workshop for a client and I went back into the SMLXL vaults and pulled out a presentation. If any one wants the charts, please get in touch with me. So here is ...
Gutenberg and the changing nature of how we read and find information
Sunday, January 27th, 2008 Posted in 7th Mass Media, Convergence, Culture, Media, Philosophy, Social Networks, Society, Sociology, Trends, Web/Tech | 1 Comment »We take technology as a raw substance and direct our creative energies to harness its capability to do our bidding and it has always been such since made found out how to make fire. We have mentioned Gutenberg from ...
The architecture of the 21st Century organisation
Thursday, January 24th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Networks, Newspapers, Participation, Philosophy, Society, Strategy, Television, Trends, Web/Tech | 2 Comments »Recently, I have been working with to a number of companies via our Engagement Marketing Workshops We have worked with large media companies, a large newspaper group and a mobile operator. Not all the in the UK. I was asked the question, ...
A new digital era: predicts Bill Gates
Tuesday, January 8th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Generation C, Media, Mobile, Networks, News, Newspapers, Retail, Social Networks, Society, Television, Trends, Web/Tech | No Comments »Funny old world. In CDB we wrote Generation-C stands for the Community Generation. The defining and distinguishing characteristic for Gen-C is the continuous connection to and responding to digital communities. This is very different from any other communities. ...
ITV shares downgraded
Tuesday, January 8th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Media, Mobile, Social Networks, Television, Trends, Web/Tech | No Comments »Lehman brothers has downgraded its stance on ITV, saying traditional media companies are likely to face disruption from coming technology changes. Changing its outlook on the media sector to ?neutral? from ?positive?, Lehman downgraded ITV to ?underweight? from ?equal-weight?. Lehman ...
Xtract in Deloitte top 500 and in competition for Finnish technology company of the year
Sunday, January 6th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Engagement Marketing, Media, News, Social Networks, Web/Tech | 1 Comment »5 years ago I would have never thought that such a company might exist that company is Xtract What do they do? Xtract is capable of taking large and multiple raw data flows and turn those data flows into unique ...
Scaling the database wall in the age of engagement
Monday, December 17th, 2007 Posted in 7th Mass Media, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Law, Media, Mobile, Networks, Participation, Philosophy, Social Networks, Society, Trends, Web/Tech | No Comments »Nice bit of thinking from Dave Winer in Amazon removes the database scaling wall Today, when a company raises VC, it's probably because their app has achieved a certain amount of success and to get to the ...
Nokia & Innovation by Jarkko Sairanen
Sunday, December 16th, 2007 Posted in 7th Mass Media, Convergence, News, Strategy, Web/Tech | No Comments »If a formula existed that could deliver successful innovations on schedule, every company could be a winner. Most managers will agree that innovation drives success, but there is no blueprint to show them how to generate it. Nokia has ...
