The advertising agency of the future: Or the day the music died. Welcome to the iMedia Summit
Sunday, February 24th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Ethics, Events, Generation C, Media, News, Philosophy, Strategy, Travel, Web/Tech | 1 Comment »A long long time I can still remember how the music used to make me smile and I if I had my chance that I could make those people dance and maybe they'd be happy for a ...
7th Mass Media and moblogging from Pakistan
Tuesday, February 19th, 2008 Posted in 7th Mass Media, Mobile, Networks, Social Networks, Trends, Web/Tech | No Comments »All Voices says SmartMobs is a very interesting site, at its beta version, organized around news events, user events and people. What I find most valuable so far about it is the empowerment of ...
Incubators for Media Innovation
Tuesday, February 19th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Economics, Media, News, Newspapers, Quotes, Strategy, Trends | No Comments »With 110 million members and $800 million in annual revenue, MySpace has become a growth engine for Rupert Murdoch's News Corp. (NWS) media empire. Now the media mogul wants to turn the online social network into a breeding ...
Marketing in transformation - 2008
Sunday, February 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Trends, Web/Tech | 1 Comment »If 2007 was a seminal year in which converging technologies and mobile came to the fore in marketing. I suggest that 2008 will be equally if not more important. In Engaging communications at 3GSM I outlined my experiences ...
Engaging communications at 3GSM
Thursday, February 14th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Darwin, Distribution, Economics, Engagement Marketing, Mobile, Social Networks, Trends | No Comments »I was at 3GSM in Barcelona this week. Manic is how I would describe it. I was there in the capacity as a board member of the Social Marketing Intelligence company Xtract In terms of Xtract we ...
Influentials are toast
Wednesday, February 6th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Philosophy, Social Networks, Society, Television, Trends, Web/Tech | 10 Comments »Is the Tipping Point Toast? This story has in fact come to me via a number of sources. So thank you all you kind hearted souls. :-) I am sure many have read the above post. The premise according to ...
6 feet of junk mail or a 29% response rate? Blyk shows the way
Friday, February 1st, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Social Networks, Trends, Web/Tech | No Comments »Its a bit of a no brainer really. There are a few themes here that I want to touch on. But this post relates to Blyk and where its recent results suggest where and how advertising money is going to ...
Blyk expands into new markets
Wednesday, January 30th, 2008 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, News | 1 Comment »Blyk announced today its expansion to the Dutch market. Vodafone will be its carrier. More on Blyk
Engagement Marketing as described in 2003
Tuesday, January 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Engagement Marketing, Generation C, Media, Mobile, Participation, Philosophy, Social Networks, Strategy, Television, Web/Tech | 2 Comments »Today, I have been mostly thinking about a workshop for a client and I went back into the SMLXL vaults and pulled out a presentation. If any one wants the charts, please get in touch with me. So here is ...
Gutenberg and the changing nature of how we read and find information
Sunday, January 27th, 2008 Posted in 7th Mass Media, Convergence, Culture, Media, Philosophy, Social Networks, Society, Sociology, Trends, Web/Tech | 1 Comment »We take technology as a raw substance and direct our creative energies to harness its capability to do our bidding and it has always been such since made found out how to make fire. We have mentioned Gutenberg from ...
