Evolution of SMLXL
Friday, March 28th, 2008 Posted in 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Generation C, Government & Politics, Marketing, Media, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Retail, Science, Social Networks, Society, Sociology, Strategy, Trends, Web/Tech, Weblogs, iPTV | No Comments »In 2002, I founded a company called SMLXL - short for Small Medium Large XtraLarge. Its focus was and still is - how do businesses and organisations meaningfully engage in a commercial or social agenda with their audiences. We were some ...
Social Marketing Intelligence and society
Wednesday, March 26th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Culture, Darwin, Economics, Government & Politics, Media, Mobile, Science, Social Networks, Society, Strategy, Trends, Web/Tech | No Comments »Sorry to our readers that I have been somewhat absent - Tomi thought I had fallen off a cliff - the fact is I have been working on a number of rather time consuming projects. Anyway a lot to get through. We ...
New Business Models in online communities
Monday, March 17th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Economics, Engagement Marketing, Mobile, Strategy, Trends, Web/Tech | 1 Comment »I have never met Benjamin Joffe - but he is part of our global network as is Lars Cosh-Ishii from tokyo Benjamin recently presented in OZ and I wold like to share with your his thoughts ...
Mobile Marketing Awards for Best Offering from a Service Provider - the winner is Blyk
Friday, March 7th, 2008 Posted in 7th Mass Media, Advertising, Engagement Marketing, Mobile, News, Strategy, Trends, Web/Tech | No Comments »JMac from Blyk tells it like no other This is great for Blyk, and also interesting - rumours run like a virus around Blyk, ie highly contagious, but one is not sure where they come from. For example Peggy Ann ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Gates sees accelerated decline of traditional media’s ad model
Friday, February 29th, 2008 Posted in 7th Mass Media, Advertising, Convergence, Distribution, Economics, Media, News, Trends, Web/Tech | No Comments »Microsoft thinks the advertising business model for traditional media those venues where advertisers still channel most of their spending will fall apart faster in the coming five years as the kind of interactive, targeted advertising that is defining the Web ...
Mobile applications: a new story of evolution
Wednesday, February 27th, 2008 Posted in 7th Mass Media, Convergence, Darwin, Distribution, Economics, Mobile, Trends, Web/Tech | No Comments »The business of making native apps for mobile devices is dying, crushed by a fragmented market and restrictive business practices. The problems are so bad that the mobile web, despite its many technical drawbacks, is now a better ...
Joseph Pine 2 talks about the experience economy and also the 7th Mass Media
Wednesday, February 27th, 2008 Posted in 7th Mass Media, Convergence, Culture, Distribution, Economics, Engagement Marketing, Generation C, Media, Participation, Social Networks, Virtual Worlds, Web/Tech | No Comments »Joseph Pine speech at Mobile Monday Amsterdam Pine argues says is the universe is a trinity of; time, space, and matter. Manuel Castells says that this linear process has been inverted. Time is condensed and stretched. Past, present and future ...
Regional Press Owners Need to Get with the Beat: Intelligence
Monday, February 25th, 2008 Posted in 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Economics, Engagement Marketing, Media, Newspapers, Participation, Social Networks, Society, Web/Tech | No Comments »Posts Roy Greenslade referencing a Paul Bradshaw post Local news is changing - but not fast enough As the digital revolution moves forward are regional newspapers moving fast enough to appeal to online audiences? That's ...
