Mobile changes the rules by how we can market goods, products and services
Thursday, July 29th, 2010Tomi Ahonen will tell you that in many many countries mobile penetration rates are 100%+, 120%+ and even 150%+, yet when it comes to discussions around, "Social Media", mobile gets scant look in, in reality. Yet even in the UK ... Ratings:
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Engagement Marketing, Engagement Mobile, Marketing, Mobile, No straight lines, Podcasts, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Engagement Marketing, Engagement Mobile, Marketing, Mobile, No straight lines, Podcasts, Strategy, Trends
Qustodian development opportunity
Monday, June 21st, 2010People need brands and brands need people, its just that in the early 21st Century we can help those people and those brands, find each other when they need each other the most – this is all based upon the ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Data, Engagement Marketing, Engagement Mobile, Ethics, Marketing, Media, Trends
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Posted in: 7th Mass Media, Advertising, Data, Engagement Marketing, Engagement Mobile, Ethics, Marketing, Media, Trends
Mobile my remote control for life: destination Japan
Sunday, February 28th, 2010It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, iPhone, Marketing, Media, Mobile, Trends
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, iPhone, Marketing, Media, Mobile, Trends
Tohato – one of the greats of engagement marketing on mobile
Tuesday, February 23rd, 2010Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well.Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ... Ratings:
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
Love poems on my mobile
Sunday, February 14th, 2010Being Valentines Weekend the Financial Times published a poem by our Poet Laureate Carol Ann Duffy calledTextI tend the mobile now like an injured birdWe text, text, text our significant words.I re-read your first, your second, your third.look for your ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends
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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends
Social media and mobile: my remote control for life bootcamp
Tuesday, February 9th, 2010Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
Facebook dominates UK mobile usage
Saturday, February 6th, 2010Facebook accounts for nearly half of all the time people in the UK spend going online using their phones.This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim).People ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
Social media and mobile bootcamp
Saturday, February 6th, 2010Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum.I ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
The story of txtEagle and the networked organisation
Sunday, January 31st, 2010We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan's personal fascination is the African continent he talks about how Mpesa and SMS ... Ratings: (1 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized
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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized
The future of work=TxtEagle
Tuesday, January 19th, 2010By the end of the month, a company called txteagle will be the largest employer in Kenya. The firm, started in its original form in 2008 by a young computer engineer named Nathan Eagle and, as of this coming June, ... Ratings: (2 votes, average: 5.00 out of 5)
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Posted in: 7th Mass Media, Data, Economics, Engagement Civil Society, Engagement Mobile, Engagement Organisations, Ethics, Generation C, Government & Politics, Health, Link Economy, Media, Participation, Social Networks, Society, Trends
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Posted in: 7th Mass Media, Data, Economics, Engagement Civil Society, Engagement Mobile, Engagement Organisations, Ethics, Generation C, Government & Politics, Health, Link Economy, Media, Participation, Social Networks, Society, Trends
Listen to Alan at SXSW
