Mobile English Lessons
Saturday, September 18th, 2004Adverblog reports that RTV China is launching a new service allowing people to learn English in an integrated way. The company is launching a "Cool English" service that will include a radio program, interactive tv, and the "Slang of the ... Ratings:
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Posted in: 7th Mass Media, Convergence, Culture, Distribution, Engagement Marketing, Engagement Mobile, Marketing, Mobile, Society
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Posted in: 7th Mass Media, Convergence, Culture, Distribution, Engagement Marketing, Engagement Mobile, Marketing, Mobile, Society
The “New Swiss Army Knife”
Friday, August 27th, 2004Adverblog writes: Guess what's the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, it's the mobile phone. This is something that SMLXL has been looking at for some time. ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends
The New Digital Economics for Newspapers
Tuesday, August 24th, 2004 Life is Local say the Johnston Press. And here is the news Newspapers are on their knees, humbled by the new digital economics, declining into irrelevance, lacking investment, increasingly ignored by readers and scrabbling over a smaller advertising ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, iPTV, Marketing, Media, Mobile, Society, Trends, Web/Tech
Mobile cultures
Saturday, August 21st, 2004Widely reported on the net and picked up by wired magazine. Keitai Deka is "the cell phone detective". It is a weekly show on Japan's BS-i channel. Each week she solves crimes with the help of her high-powered DoCoMo ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
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Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends
Coca Cola takes mobile engagement into Spain
Sunday, August 15th, 2004New Media Age reported on 18 June 2004 that Cokehad made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy
Living in a mobile world
Sunday, August 15th, 2004 During much of the 1990s mobile phones were gadgets for techno-geeks. It was only at the end of the decade that the number of mobile phones started to accelerate past all others. But any annual statistics are reported in the ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends
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Mobile Marketing. How to succeed in a connected Age
Thursday, March 11th, 2004 Expanding Time, Expanding Experience, Expanding Me An overview of mobility and its potential for businesses and brands. This article was commissioned by the Marketing Society Journal for inclusion in March 2004By Alan Moore and Tomi Ahonen During the TV show American ... Ratings:
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Posted in: 7th Mass Media, Engagement Marketing, Marketing, Mobile, Trends
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Listen to Alan at SXSW
