To replace TV? Mobile Phone says today’s FT
Thursday, April 7th, 2005Tomi has made comment on a front page article in today's FT on advertising agencies, mobile phones and TV on our blog dedicated to issues relating to our book.A fascinating front cover story in today's the ... Ratings:
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Posted in: 7th Mass Media, Advertising, Convergence, Engagement Mobile, Marketing, Mobile, Strategy, Trends, Web/Tech
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Word of mouth the new black
Thursday, March 24th, 2005Just hot from my Inbox, and curiously relevant as SMLXL is currently working on a project relating specifically to customer advocacy and the importance of word of mouth. Peer Pleasure: Teens ConnectAccording to comScore Media Metrix, more than ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Convergence, Culture, Engagement Marketing, Engagement Research, Engagement Sciences, Generation C, Marketing, Media, Networks, Participation, Philosophy, Social Networks, Society, Statistics, Trends, Web/Tech, Weblogs
Communities Dominate Brands
Tuesday, February 8th, 2005 Communities Dominate Brands Business and marketing challenges for the 21st century Tomi T Ahonen and Alan Moore (about 250 pages, hardcover, Futuretext Ltd, March 2005) Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
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Posted in: 7th Mass Media, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Ethics, Events, Gaming, Generation C, iPTV, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Quotes, Retail, Social Networks, Society, Sociology, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs
No more interruptions, please
Tuesday, January 18th, 2005Whether it be making TV programmes, holding arts festivals or even launching a radio station, advertisers are funding new vehicles to promote their brands. The Guardian writes.Forays into this area have mostly been limited to branded vignettes on ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Participation, Trends
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Living in a converged mobile world
Monday, November 15th, 2004Today's Daily Telegraph unveils a music vending machine that allows people to buy and download songs in the street, at railway stations or in the pub. The kiosks, which transfer tracks to a mobile phone or personal music player for about ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Distribution, Economics, Generation C, Media, Mobile, Music, Trends
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From advertising to the masses to engagement marketing
Friday, November 12th, 2004 Fact: Today there are 15 million 3G users in the world totalling a staggering $10 billion of revenue. Forget the PDA or the PC, its going to happen on 3G. But the thorny question is what will these services look like ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Engagement Research, Marketing, Strategy
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Ad agencies sound the alert
Thursday, November 11th, 2004Back page of the Financial Times November 9th 2004 Ad Agencies sound the alert over the mobile phone. The principle outline of the piece is that the ad agencies are going to find it much harder to reach young people ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Philosophy, Strategy, Trends, Web/Tech
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Football, mobile phones and bird watching
Sunday, October 31st, 2004Premier League downloads could answer 3G operators' prayer reported the Financial TimesWhen Vodafone officially launches its 3G service on November 10, it will showcase a wide array of new services designed to persuade its customers to spend more ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Convergence, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Messaging, Mobile, Newspapers, Social Networks, Society, Trends, Web/Tech, Weblogs
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Branding as we know it is dead
Friday, October 22nd, 2004 A really interesting discussion on gapingvoid about brands, their role, purpose, and the impact of blogging, the ever increasing importance of transparent communication with customers and communities of interest, both physical and virtual. My thoughts: Kids and people don't ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society
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Robbie shows us the way via the mobile
Friday, October 22nd, 2004 BBC news reported on Monday 18th, the Financial Times Tuesday 19th of Robbie Williams' Greatest Hits album to be sold in memory card format for mobile phones and hand-held computer. On the web, a discussion breaks out about the ... Ratings: (No Ratings Yet)
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Posted in: 7th Mass Media, Advertising, Culture, Engagement Marketing, Marketing, Media, Mobile, Social Networks, Society
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Listen to Alan at SXSW
