7th Mass Media | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for the ‘7th Mass Media’ Category

Branding as we know it is dead

Friday, October 22nd, 2004 A really interesting discussion on gapingvoid about brands, their role, purpose, and the impact of blogging, the ever increasing importance of transparent communication with customers and communities of interest, both physical and virtual. My thoughts: Kids and people don't ...

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Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Generation C, Marketing, Media, Participation, Philosophy, Social Networks, Society

Robbie shows us the way via the mobile

Friday, October 22nd, 2004 BBC news reported on Monday 18th, the Financial Times Tuesday 19th of Robbie Williams' Greatest Hits album to be sold in memory card format for mobile phones and hand-held computer. On the web, a discussion breaks out about the ...

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447 views
Posted in: 7th Mass Media, Advertising, Culture, Engagement Marketing, Marketing, Media, Mobile, Social Networks, Society

Mobile English Lessons

Saturday, September 18th, 2004 Adverblog reports that RTV China is launching a new service allowing people to learn English in an integrated way. The company is launching a "Cool English" service that will include a radio program, interactive tv, and the "Slang of the ...

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531 views
Posted in: 7th Mass Media, Convergence, Culture, Distribution, Engagement Marketing, Engagement Mobile, Marketing, Mobile, Society

The “New Swiss Army Knife”

Friday, August 27th, 2004 Adverblog writes: Guess what's the 21st century Swiss Army knife equivalent? The answer is on Reveries in an article by Scott Goodson, it's the mobile phone. This is something that SMLXL has been looking at for some time. ...

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478 views
Posted in: 7th Mass Media, Advertising, Convergence, Culture, Darwin, Distribution, Economics, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Trends

The New Digital Economics for Newspapers

Tuesday, August 24th, 2004 Life is Local say the Johnston Press. And here is the news Newspapers are on their knees, humbled by the new digital economics, declining into irrelevance, lacking investment, increasingly ignored by readers and scrabbling over a smaller advertising ...

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745 views
Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Engagement Marketing, Gaming, Generation C, Marketing, Media, Mobile, Society, Trends, Web/Tech, iPTV

Mobile cultures

Saturday, August 21st, 2004 Widely reported on the net and picked up by wired magazine. Keitai Deka is "the cell phone detective". It is a weekly show on Japan's BS-i channel. Each week she solves crimes with the help of her high-powered DoCoMo ...

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516 views
Posted in: 7th Mass Media, Advertising, Broadcast, Convergence, Culture, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Music, Networks, Philosophy, Trends

Coca Cola takes mobile engagement into Spain

Sunday, August 15th, 2004 New Media Age reported on 18 June 2004 that Coke had made one of its biggest commitments to mobile media to date, selecting Spain as the launchpad for a branded mobile internet community. The company's Mobile Community features mobile services ...

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585 views
Posted in: 7th Mass Media, Advertising, Culture, Darwin, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Messaging, Mobile, Social Networks, Strategy

Living in a mobile world

Sunday, August 15th, 2004 During much of the 1990s mobile phones were gadgets for techno-geeks. It was only at the end of the decade that the number of mobile phones started to accelerate past all others. But any annual statistics are reported in the ...

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386 views
Posted in: 7th Mass Media, Convergence, Culture, Marketing, Media, Mobile, Philosophy, Statistics, Strategy, Trends

Mobile Marketing. How to succeed in a connected Age

Thursday, March 11th, 2004 Expanding Time, Expanding Experience, Expanding Me An overview of mobility and its potential for businesses and brands. This article was commissioned by the Marketing Society Journal for inclusion in March 2004 By Alan Moore and Tomi Ahonen During the TV show American ...

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