Mobile my remote control for life: destination Japan
Sunday, February 28th, 2010 It never ceases to amaze me that people, some people, refuse to accept that Japan has much to teach us in terms of how to market successfully, create killer advertising campaigns and do other cool stuff in which he mobilee ...
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Marketing, Media, Mobile, Trends, iPhone
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Marketing, Media, Mobile, Trends, iPhone
Tohato – one of the greats of engagement marketing on mobile
Tuesday, February 23rd, 2010 Perhaps one of the most innovative FMCG launches anywhere - whilst others think that Buy One Get Free will suffice, Oh Well. Tomi Ahonen, my co-author of Communities Dominate Brands provides insight into the mechanics and success of the launch. And ...
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
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Posted in: 7th Mass Media, Advertising, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Mobile, Participation, Uncategorized
Love poems on my mobile
Sunday, February 14th, 2010 Being Valentines Weekend the Financial Times published a poem by our Poet Laureate Carol Ann Duffy called Text I tend the mobile now like an injured bird We text, text, text our significant words. I re-read your first, your second, your third. look for your ...
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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends
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Posted in: 7th Mass Media, Culture, Engagement Marketing, Engagement Mobile, Generation C, Mobile, Society, Trends
Social media and mobile: my remote control for life bootcamp
Tuesday, February 9th, 2010 Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of "social meeedijaa", but only from the context of online. In the end I could not take it any more and ...
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Gaming, Generation C, Link Economy, Marketing, Media, Mobile, Strategy, Trends
Facebook dominates UK mobile usage
Saturday, February 6th, 2010 Facebook accounts for nearly half of all the time people in the UK spend going online using their phones. This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim). People ...
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends
Social media and mobile bootcamp
Saturday, February 6th, 2010 Get your boots on and come on over to the Hospital on 16th Feb for an intimate and proactive session on how mobile plays, or should play a key role in any marketing communications strategy vs. being a peripheral addendum. I ...
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641 views
Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
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Posted in: 7th Mass Media, Advertising, Data, Economics, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile
The story of txtEagle and the networked organisation
Sunday, January 31st, 2010 We posted about txtEagle recently here Nathan Eagle, explains his extraordinary story, and, the extraordinary story of how our world is being transformed by mobile communications. Nathan's personal fascination is the African continent he talks about how Mpesa and SMS ...
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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized
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Posted in: 7th Mass Media, Convergence, Data, Distribution, Economics, Engagement Civil Society, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Research, Government & Politics, Marketing, Media, Mobile, Social Marketing Intelligence, Social Networks, Society, Strategy, Trends, Uncategorized
The future of work=TxtEagle
Tuesday, January 19th, 2010 By the end of the month, a company called txteagle will be the largest employer in Kenya. The firm, started in its original form in 2008 by a young computer engineer named Nathan Eagle and, as of this coming June, ...
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741 views
Posted in: 7th Mass Media, Data, Economics, Engagement Civil Society, Engagement Mobile, Engagement Organisations, Ethics, Generation C, Government & Politics, Health, Link Economy, Media, Participation, Social Networks, Society, Trends
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Posted in: 7th Mass Media, Data, Economics, Engagement Civil Society, Engagement Mobile, Engagement Organisations, Ethics, Generation C, Government & Politics, Health, Link Economy, Media, Participation, Social Networks, Society, Trends
Mobile futures
Wednesday, January 6th, 2010 I was asked whether I would like to make a few predictions around mobile, networks, commerce and culture by Rudy de Waele. I joined a very interesting collective to share my views and I was fascinated by what everyone of ...
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Green tech, Health, Identity, Law, Marketing, Media, Mobile, Music, Networks, Philosophy, Social Marketing Intelligence, Society, Trends, iPhone
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Posted in: 7th Mass Media, Advertising, Convergence, Culture, Data, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Green tech, Health, Identity, Law, Marketing, Media, Mobile, Music, Networks, Philosophy, Social Marketing Intelligence, Society, Trends, iPhone
Networked television – we’ve only just begun
Wednesday, January 6th, 2010 Sang the Carpenters, all those years ago. The next decade will see the continuing transformation of television, with video becoming more personal and democratic as new networks subvert and transcend the broadcast model. Dr William Cooper of the convergent communications consultancy ...
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Posted in: 7th Mass Media, Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Generation C, Government & Politics, Law, Link Economy, Media, Mobile, Networks, Strategy, Television, Trends, Web/Tech, iPTV
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Posted in: 7th Mass Media, Broadcast, Convergence, Culture, Darwin, Data, Distribution, Economics, Generation C, Government & Politics, Law, Link Economy, Media, Mobile, Networks, Strategy, Television, Trends, Web/Tech, iPTV
