A community of Landrovers

July 22nd, 2006 Posted in Marketing

Land Rover seeks out adventurous web users

Land Rover is tapping into the trend for the user-generated content with the launch of a global community site that encourages people to tell tales of adventure.

Internet users share their experiences, which can involve music, food, travel and art, by posting images and text on the website.

A promontion to the site is here

Landrover community site

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