Stormhoek: The Podcast

Stormhoek: The Podcast

Is a fascinating glimpse into some marketing innovation Jason Korman of stormhoek is in conversation with Johnnie Moore and James Cherkoff

These are some points that Jason makes in the interview.

The challenge with wine is to break through the clutter in an industry with lots of products from all over the world. To have an impact we have to have A) great product and B) sometinbg interesting to say. Blogging helps to do that… an enormous opportunity.. and it’s very cost-efficient. It’s hard to think of a way of marketing that would be less expensive.

We’ve had a lot of trade press recently. It tends to focus on the free samples to bloggers but they misunderstand what we’re trying to do. It’s like going into a bar and buying someone a drink. You do it not to give them a free drink, but to start a conversation. All we’ve done is use our product as a way to start conversations with people. That’s what marketing today is about: conversations with people. We’re lucky to have a product that is a social lubricant.