Tyres make better movies

February 1st, 2006 Posted in Marketing

Tyres make better movies

We blogged about brands invading traditional media, such as the story about the 24 hour Audi TV channel launched here in the UK - see [ Audi channel launched ] and we also wrote about innovative use of the web by Hollywood [ launch movie by blog ]

But now we see again something new. Pirelli the tyre manufacturer is releasing a movie. Ok, it is a short-film, but yes, this movie named “The Call” is by a real hollywood director, Antoine Fuqua (”Training Day”, “King Arthur”) and starring legitimate Hollywood star John Malkovich and supermodel Naomi Campbell. The story has Malkovich as a priest, Campbell as the devil, and is about good and evil, obviously. I read about it in Monday’s issue of the International Herald Tribune (30 Jan 2006)

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