More reviews of Communities Dominate Brands

January 24th, 2006 Posted in 7th Mass Media, Administrative, Advertising, Books, Broadcast, Citizen journalism, Convergence, Culture, Darwin, Distribution, Economics, Education, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Ethics, Events, Film, Gaming, Generation C, Government & Politics, Humour, Law, Marketing, Media, Messaging, Mobile, Music, Networks, News, Newspapers, Participation, Philosophy, Politics, Quotes, Retail, Science, Social Networks, Society, Sociology, Statistics, Strategy, Travel, Trends, Virtual Worlds, Web/Tech, Weblogs, iPTV

In a connected world, communities hold great power, and not just via hyperlink analysis on the Web. The groundbreaking book “Communities Dominate Brands” provides a truly realistic glimpse into the way communities have affected the way we market. Communities have huge pulling power on brands and at search engines. Tapping into those communities using multichannel programs and radically rethinking old-style advertising techniques is the future of marketing.

Thank you for the thumbs up :-)

Via ClickZ

and thanks to Jackie Danicki for the hat tip

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