Coke And CAA: A Rocky Branded Entertainment Marriage

January 17th, 2006 Posted in Marketing

The knives are out

Coca Cola and Creative Artists Agency’s complex, glamorous, relationship could be coming to a close–if reports are to be believed. Seems that Coke doesn’t think it’s getting much for its money these days. Not for the $3 million a year in fees (down from $5 million two years ago) it pays to CAA.

Summary