MTV, Microsoft band together for music service
January 7th, 2006 Posted in MarketingAfter promising to launch a digital music service for several years, MTV said Tuesday that it is close to releasing an online music mart that will throw it into competition with iTunes and Napster.
Although offering few details, the company said it has worked closely with Microsoft to build a service called Urge that will let listeners experiment with new music, as well as offer “original, hand-crafted content” from MTV and its other cable channels.












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