65% of Readers believe magazines sell editorial plugs

While marketers are pushing for print's answer to product placement, it turns out that most magazine readers already consider it rampant.
A study released yesterday by Starcom USA found that 65% of the consumers believe that advertisers pay for editorial mentions.

Warning for editors
"This study is not a permission slip," said Brenda White, director-print investment at Starcom Worldwide. "It's a warning." If readers already believe editorial content is for sale, she said, publishers who push the needle further could jeopardize what reader trust they have.

Via Adage