Communities Dominate Brands : review

We got another positive review of our book over at mediainfluencer.
Adrian Cronin-Lukas writes

This book is not just an essay about understanding how the convergence of many technologies has changed everything, it is nothing less than a survival guide which I would urge people in businesses of all sizes to read from cover to cover if they want prosper in a world in which the balance of power on so many levels has shifted in favour of the digitally empowered individual and the affinity groups they form. These communities really do dominate brands. Get used to it.

Thanks Adriana