GM Vice Chairman gives advice to would be corporate bloggers

JUMP
Via  Neville Hobsons blog 

Writing in Information Week, Lutz says a blog provides no better opportunity to engage in an open dialogue and exchange of ideas with customers and potential customers, illustrating his experiences with the GM FastLane Blog:
Since January, I've been participating, along with other members of General Motors' senior management, in the GM Fastlane blog (fastlane.gmblogs.com). We've found the blog to be a hugely effective communications tool and a terrific way to conduct a grassroots, largely unfiltered conversation with GM fans and nonfans alike.
The key is to leave the corporate-speak behind and keep the tone conversational, open, and honest.

Anyone who has read our blog sees the real deal, as produced by us and not polished by several layers of trained communications pros.
Another aspect that helps keep things real is the wealth of comments posted by readers and other bloggers. We don't filter out negative comments, complaints, or hate mail. All we do is screen for spam and posts from crackpots using language that most people would find offensive.
It's important that we run the bad with the good. We'd take a credibility hit if we posted only rosy compliments, and credibility is the most important attribute a corporate blog can have. Once it's gone, your blog is meaningless.

Neville also suggest reading up on
New York Times interview with Bob Lutz
And from the NevOn Vaults
GM Blog continues to push the envelope
Why every company should blog
GM stays on track