Delivering on an engaged broadcast vision

Silence is golden but not on a blog. Sadly.
Things have been quiet on the blog as we have been working flat out on the final push of a major channel relaunch for a state broadcaster. Phew.
It has been a 9 month journey and a fascinating experience. Especially since our project has challenged not only the technology of the broadcaster but also and more importantly, their internal processes of how people work and interact as more integrated teams. We looked at how the channel markets itself and how it can develop creative strategies to keep people watching, to help them navigate through a daily and weekly schedule. Ultimately, delivering a richer more uniquely branded viewing experience.
I feel particuarly proud as we arrived at the goal we set ourselves. The path by which we got there is less important to me. As one has to constantly readjust the process to accomodate unique challenges as they present themselves.
We realised early on that it always comes down to people. Nobody is as clever as everybody. The people at the channel had to feel ownership, they had to want to share the vision.

And so at that point we became traveling companions working at every level of the company to ensure we all delivered on our goal.
Expect a case history at some point in the near future.