TiVo the anticable
February 22nd, 2005 Posted in Broadcast, Convergence, Culture, Darwin, Economics, Engagement Marketing, Marketing, Media, Social Networks, Strategy, Trends, Web/TechBig thinking over at Buzz machine on what to do with TiVo
Buzz machine
More important, follow the Apple example and sell community (by making it, as Om suggests, an exclusive club): Aggregate the opinions and recommendations, the links and behavior, the Flickrish tags of the TiVo audience so they help me find what I want to watch even better than today's TiVo (or TV Guide) do; when I organize my own media, capture that and share the logic in aggregate with everyone else in the club. Charge a one-time admission for the box or software and the entry into the club (and then charge me for upgrades later, a la Apple).
Links in nicely with our new book. Communities Dominate Brands
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