Alan takes concepts from many sources and detects the previously hidden relationship between them. The connections he draws are always clear and often important. He has a firm grasp of the changes which are reshaping our world which are pointing towards a more participatory, cooperative, reciprocal model of what our society might look like.

Professor Henry Jenkins – Provost Professor of Communication, Journalism, and Cinematic Arts, USC Annenberg School for Communication

Alan, thanks again *so* much for speaking at TEDxSheffield last week – your talk went down a storm, many people mentioned it to me afterwards as one of their favourites.

Chris Dymond – Technophobia sponsor of TEDx Sheffield

“Alan Moore’s thesis that humanity got off track and derailed during the industrial revolution is a refreshing big picture explanation to our jaded everyday complacency. It’s explains how we lost ourselves among autocratic agendas, economies-of-scale and hyper-capitalism. So is his game plan for us how to rediscover ourselves and a naturally participatory and human world where craftsmanship and self-mastery wins over hierarchies and corporate fear-mongering. But don’t expect the path to be easy or linear, the whole point is that structure as we knew it is dead. Prepare to get your mind blown away.”

Per Håkansson – Ex-Icon Medialab, Ex-Yahoo!, Ex-Blurb, Silicon Valley startup advisor, lecturer and entrepreneur

“If you were born in the last millenium, I have news for you: innovation doesn’t happen the same way anymore. Alan is a charismatic visionary who studies the disruptive trends in the world of innovation and makes them very tangible to his audience. Look him up to get his compelling analyses and guidance.”

Bernard Slede Managing Director, HP Startup Ecosystem Programs

“Economic transactions and markets have warped perceptions to such a degree that most people fail to see what is important in life, even when it’s right in front of them. Alan Moore’s ‘No Straight Lines’ offers a vision that is at once more humane, more forward-thinking, and more realistic”

Howard Rheingold.

“No straight lines is the new logic as Alan described in this inspiring plea for a more human centric and above all more participatory society. The book reads like a roadmovie from the rise of the assembly line mentality to the fall of the Berlin wall and now the emancipation of our information-behaviour. As a true designer Alan carefully articulates the changes in our society and page by page distills a new form to understand our world, no straight lines. It’s not just a subculture of some hackers, in fact it is not even about technology, moreover this meta-trend is about true social innovation. NSL will enable open-government, open-data even opening up your own DNA. But where does that leave the concept of a company or industry? Be prepared to experience the unexpected since this book will create a virus of the mind. The shocking answer is that there is no quick fix, not even a solution to be engineered. This is a world of No straight line thinking, embracing complexity is the answer. How? That itself needs to be explored in a participatory fashion in the search for more social entrepreneurialship or maybe distributed or creative leadership. Whatever that might mean is yet to be discovered. Alan clearly has a mission and I would happily choose him as a guide, off the beaten track and through these uncharted territories.”

Arjan Postma, research director – FreedomLab future studies – Amsterdam

“One of my overall favorite sessions at SXSW #nostraightlines”

“Great big thinking. A perfect ending to #sxsw #nostraightlines”


“Maybe the best designed presentation I’ve ever seen. Very disturbing, but I guess, that was the purpose of his presentation. Very convincing.”

“I studied politics, and I think your overall big picture is more than useful. Thanks.”

“I absolutely love your way of thinking. Great lecture. I certainly will keep in touch.”

Participants in Masterclass Berlin

It’s refreshing to read a work which so clearly identifies technology as a cause and cure of the societal disruption that we are currently experiencing without degenerating into discussion of technological fetishism or an impending singularity. 

My biggest complement and main complaint (which, incidentally, makes this statement not so much nonlinear as downright quantum) is Alan’s downright encyclopaedic knowledge with his anecdotes, examples, and citations.  Every point he makes is thoroughly backed up, and his reference list has only served to increase the back log on my kindle (unforgivable! :) .  

Having so many examples to present acts as a wonderful counterpoint to what little discussion there is outside of tech circles, which seems to be centered on how new technology is ruining “society”: a child committing suicide after being cyberbullied (no one mentions the dozens who did so after being bullied the old fashioned way); twitter and facebook coordinated riots in London leading to discussion of censoring/monitoring both services (though everyone forgets Egypt and Tunisia…). I found the fact that Alan was able to synthesize so many concrete, successful examples of the positive impact of new technologies as well as to identify the underlying threads which bind such nominally disparate innovations quite buoying. 

Chris Slowe – Chief Scientist at Hipmunk, Lead Architect and Manager at (A division of Wired Digital)

Last year RIM/Blackberry invited Alan Moore to give a keynote speech on how mobile communications is going to transform organizations, and how those companies will commercially succeed in the coming years ahead. Alan presented a compelling and thought provoking keynote, which was attended by over 7,500 people in six countries. We welcomed his contribution to an important event for us.

Juan Lontok, Manager, Business Marketing Latin America. RESEARCH IN MOTION/BLACKBERRY

“Alan truly is a visionary in understanding the knowledge economy and has a talent for explaining how we got to where we are today, the disruptions organizations are facing and how they need to evolve and adapt to have a chance to succeed in the future. If companies such as Nokia followed Alan’s insights and concepts 5 years ago they would have different outcomes. I recommend corporate leaders to interpret how No Straight Lines applies to their organization and take action.”

Tony Kypreos, Co-Founder & Mentor at, advisory board European Leaders

“I had the pleasure of attending a seminar conducted by Alan Moore at the University Cambridge Judge Business School  and I must say it was an eye opener. Instead of focusing on the past, Alan focused on the future, on how the world is changing before our eyes, and on how can we embrace that change to succeed. Alan combined different fields of knowledge such as marketing, advertising, psychology, technology and sociology to challenge our thinking, introducing us to the networked society and to the no-straight lines concept. All these delivered in a very compelling way thanks to the power of his visuals and his great presentation skills. It is also important to mention that Alan was very approachable and open to discussion even days after the seminar.

I have applied all that insight both in my personal and my professional career. Precisely, in my current workplace it has proved extremely valuable as the main challenges NOKIA, and other high tech companies are facing are precisely related to the changes taking place in the society, something Alan is acutely aware of.”

Carlos Del-Coral, Nokia


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