Alan Moore Speaking Engagements

Alan is an author of several books including, Communities Dominate Brands: Business and Marketing Challenges for the 21st Century. Amongst other plaudits Communities Dominate Brands has been described as prescient. He is recognised as a great distiller of complex arguments into their most salient points, who can take concepts from many sources and find the previously hidden relationship between them. He has a firm grasp of the changes which are reshaping our world. With his insight on the interlocking trends of; media, culture, communication and commerce, Alan enables companies to develop winning strategies for how businesses and organisations can succeed in the early 21st Century.

Book Alan Moore now for a speaking engagement.

The Audio and Video page has more videos of Alan Moore’s speaking engagements.


1. Straight line thinking stops here!!!

Straight line thinking stops here!!!

“Economic transactions and markets have warped perceptions to such a degree that most people fail to see what is important in life, even when it’s right in front of them. Alan Moore‘s ‘No Straight Lines’ offers a vision that is at once more humane, more forward-thinking, and more realistic” – Howard Rheingold

This presentation, which has been enthusiastically received (Do Lectures, #nostraightlines @sxsw) engages with the interlocking issues such as: culture, society, ethics and humanity, innovation, blended reality (post digital thinking), regional development, sustainability, communications technology, entrepreneurship, economics, the language of the networked world.


2. Battle lessons for entrepreneurs and SME’s

Battle lessons for entrepreneurs and SME's

What we need to learn to survive and thrive in this wired up world? Some of the things one needs to consider:

  1. What makes you so special as a business – what enabling thing to you bring into this world?
  2. What are the assets available inside an organisation – where does sales stop and start – I use the example of Zappos streaming internal meetings – greater insight into an organisation = more trust?
  3. Is your audience hyper-local or super-global?
  4. How does co-creation, co-innovation, and even co-determination enable a company to be more commercially successful? Indeed – do you have a). consumers, b). customers, c). an audience or d). a passionate community that plays a key role in advocating your business? I use Lego as a case history here.
  5. Data and open api’s need to be considered and discussed- how even from being open with IP – technology and data or harnessing the data flows of others could that bring greater leverage – I used the for example GrowVC and  Local Motors (here).
  6. Business engineering for speed, reduction of cash burn, reach and attraction of the people with whom you would like to engage is also a part of this paradigm ?
  7. revenue models which incentives real engagement, and commitment to deliver the best creativity – such as Threadless.


3. Mobile, my remote control for life

Mobile, my remote control for life

Vint Cerf one of the founders of the internet said at the end of 2009 that if we thought the fixed internet had profoundly changed our world, mobile connectivity takes us into a different gear altogether. We are inevitably moving towards the Mobile Society, where our mobile devices become the remote control for our daily lives. Because any technology that allows us to better connect, communicate, share knowledge and information, and get stuff done will be widely adopted.The Mobile Society is completely different to the industrial society. It requires a new logic and a new way of thinking of how to create business, civil governance, health care, and education. Blackberry, Microsoft, Nokia, Nokia Siemens Networks, Blyk, Du (Dubai) are just a few companies that have invited my to speak and run workshops on these topics.


4. Post digital thinking it’s not online or offline – its blended reality

Post digital thinking it?s not online or offline ? its blended reality

Many companies make a distinction between what they called “digital”, “mobile” and the physical world. They proudly proclaim that 50% of their entire marketing budget is now spent on “digital” whereas what they should be saying is that they are spending 100% on creating great customer experiences. The truth is this; that today thinking that “digital” is a different place and reality to the physical world is a myth. Yet still companies still think and act by separating these realities, and in so doing miss a huge opportunity to drive commercial success for their companies. Their crime? Linear thinking in a networked world that is a blended reality.


5. The Networked Organisation

The Networked Organisation

From the silo to the networked organisation: The smart organisation is less like a machine and more like a village. As the Networked Society radiates further into our lives it impacts up on the nature to the organisation – its worth spending some time thinking about some of the implications. The inevitable rise of networked communications in organisations is deeply challenging to many of those currently in managerial positions.

  • How does an organisation adapt?
  • How does it becoming a learning organisation?
  • How does it become more nimble, fleet of foot but still highly competitive?


Alan Moore Keynote Speaking

2010

Comments from the sxsw audience

“One of my overall favorite sessions at SXSW #nostraightlines”

“Great big thinking. A perfect ending to #sxsw #nostraightlines”

“Hearing about #nostraightlines I am wishing I was at SXSWi for the first time”

“Fantastic talk #nostraightlines #sxsw”

“RT @saraschneider: I played the #sxsw lottery this am and won, with #nostraightlines”

“Its taken all week for somebody to say it. RT @elinesca: #nostraightlines it is not about social media it is about embedded sociability

Yet another great talk #nostraightlines best sxsw yet”

  • Beyond the Soundbite: Business Models to Rejuvenate the Media Industry – Cambridge University on the 5th and 6th of Feb 2010. This unique international event aims to bring together senior leaders from diverse parts of the media, technology and advertising industries to have a focused conversation regarding the viability and the sustainability of key media business models.
  • FMCG Innovation summit – London Business School
  • Blended Reality and Engagement Marketing Communications Innovation – RIM Canada
  • Saudi Oxford Advanced Management and Leadership Programme (SOAMLP) – Saïd Business School Oxford
  • Olswang – Mobile, data privacy and identity – London
  • Transformational Marketing: Coventry University Business School – Academy of Marketing conference 2010
  • Nokia Siemens Networks Global Marketing Summit – Helsinki
  • Blackberry Collaboration Forum Latin America: Sao Paulo – Brasil, Santiago – Chile, Mexico City – Mexico, Buenos Aires – Argentina, Caracas – Venezuela, Bogotá – Colombia
  • MLove – Berlin: Straight Line Thinking Stops Here
  • British Embassy Mexico City: Straight Line Thinking Stops Here: Sustainable Enterprise in the early 21st century
  • International Customer Experience and Marketing Summit, Istanbul

2009

  • On Engagement – Microsoft – Amsterdam
  • Mobile Marketing – Ogilvy Mobile Conference – Barcelona
  • Social Media Marketing – sxsw Austin Texas – USA
  • Thinkmobile – New York – USA
  • Transformation – Nokia Siemens Networks – Cologne
  • Engagement Marketing – The Judge Institute – Cambridge
  • Transformation & the Mobile Society – Helsinki School of Economics
  • The Mobile Society – MoMo – (Video) Amsterdam
  • Transformation: Media, Communication and Commerce – Nokia Siemens Networks Luxembourg
  • Reboot Britain – London
  • Commerce, Culture, Community and Connectivity: National Association of Federal Banks – Sao Paulo Brazil
  • Straight Line Thinking Stops Here – The Do Lectures – (Video) Wales
  • Social Marketing Intelligence the Black Gold of the 21st Century – Monitoring Social Media 09
  • Straight Line Thinking Stops Here – MIT Enterprise Forum London
  • Straight Line Thinking Stops Here – INSEAD – France

2008

  • Species – F-secure: Munich
  • iMedia – the Future of the English Advertising Agency – Chairman: St Albans
  • Microsoft – CIO Summit Evian
  • Forum Oxford (mobile) – Oxford
  • The Future of TV – Monaco
  • Next Generation Media Convergence Summit – Rome
  • FECEMD – E-Trade – Barcelona
  • Collaboration Changes Everything – BSG Concurs London
  • MoMo – Mobile Monday 8th Anniversary Helsinki
  • Danish Post – Copenhagen
  • Portuguese Association of advertisers – Lisbon
  • ITV – London
  • Mobinet – Slovenia
  • Nokia Siemens Networks – London, Paris, Berlin

2007

  • The Experience Economy – University Amsterdam: Amsterdam
  • Outdoor think tank: UK
  • Me the Media: Amsterdam
  • Veolia water: Budapest
  • Informa Web/mobile 2.0: London
  • MediaTech (Library House): London
  • MIT – (Podcast) Boston US
  • News International: London
  • Smart Communication – Swedish Post Office: Malmö, Gothenburg, Stockholm
  • Nokia Siemens Networks: Rome
  • BBC Radio 4: 20-year anniversary of the mobile phone
  • Future Nordic Commercial Broadcasting: London
  • Guardian Changing Media Summit: London
  • EMAP – Social Marketing: Peterborough
  • New Media Knowledge – University Westminster: London
  • The Pentland Group Marketing Summit: London
  • Amnesty International: London
  • Accel VC day: London
  • Oxford University – Mobile Social Networking: Oxford

2006

2005

  • Ogilvy: Barcelona