About Alan
Alan Moore is the originator of the term, philosophy and principles of Engagement Marketing and Communications. http://en.wikipedia.org/wiki/Engagement_marketing
Alan’s recent book (Communities Dominate Brands)
http://www.communities-dominate.blogs.com has provided an international platform for him to address, radio, television, conference and digital audiences globally. Reviews of his book and his articles have been published many respected magazines, journals and newspapers globally.
The Communities Dominate Brands blog was voted in the top 20 most influential blogs within the blogosphere in 2008.
His consultancy SMLXL http://www.smlxtralarge.com advises businesses and organisations on how to better engage with their customers, audiences and social networks to develop strategies and engagement thinking that enables them to create brands and propositions that carve out deeper and more significant roles in people’s lives and that can be leveraged in a multitude of ways to reflect different stakeholder needs, and how to successfully derive revenues from those interactions.
His clients include: Nokia, Microsoft, Xtract, Blyk, T-mobile Germany, TV2 Finland and TV2 Norway, EMAP, Telia Sonera, SonyBMG, The Coca Cola Company, H&M, Hewlett Packard, John de Mols investment company Cyrte, IPG, Supermassive Games, News International, and The Swedish Post Office.
Alan’s theories, work and practical guidance has played a key role in enabling the global company Nokia to rethink is marketing strategies, and product development.
He is an executive director of E3G, Media Solutions for Global Social Networks, a board director of the Social Marketing Intelligence company Xtract. He sits on the advisory board of Blyk’s IPR and patent company CVON and he teaches a Mobile Social Networking course at the Oxford University for Further Education.
