Assets & Access in the intention economy
June 17th, 2011My keynote that I gave at the Mobile Marketing Association conference this morning. Thank you Michael and Rebecca for [1] inviting me [2] looking after me so well.
The presentation dealt with this idea: That mobile communications does not have to be a tactical endeavor, it can be a deep strategic one enabling companies to run leaner, to reach audiences in new and novel ways, to redefine a company organizationally, and create new markets with new revenues. In ‘creating assets and access in the intention economy’ I challenged our thinking in how mobile communications plays the key role in this rapidly evolving story.
SMLXL Mobile Marketing Association-NY-2011
View more presentations from Alan Moore.
We do run Masterclasses in how to create assets and access on the mobile platform. (More info and sign up here).
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