Communities Dominate Brands in the top best books for starts ups

February 23rd, 2011

When I read this I was quite chuffed – IN CDB Tomi and I went beyond the social media hype before it was hyped. The lesson is – when new communication tools are not only invented but ubiquitously adopted, they can become a tool wielded for profound societal and political change, if society wills it.

This was never a tech revolution in the same way Gutenberg’s printing press was a tech rev – it was like in Tunisia, Egypt, Libiya, and throughout the western world; a revolt against power, corporate power, political power who has it and who wields it – its interesting to note that Umar Haque although working for Havas struggles with the ethics of living in a world which is unfair. He is I believe representative of many. But the powerful are now beginning the pinch of the powerless, where people sick and tired of the same shit, are learning to get what they need from each other – institutionally American Government has failed, business are failing and we need a new literacy in which people know how to create new and better things. The fact was nobody was really prepared to listen not until it was too late.

Communities Dominate Brands is six years old and yet people still tell me from RIM, to Disney, to startups that it is still mandatory reading. I don’t do it very often but hurrah for us.

You can buy it HERE