Mobile my remote control for life (we're getting there) | SMLXL - Business and Communication Innovation from Alan Moore

Mobile my remote control for life (we’re getting there)

August 31st, 2010

Interesting article on mobile and mobile wallet from Fast Company. Tomi Ahonen has argued for a very long period of time that mobile has 6 unique benefits,

The first personal mass media
The first always carried media
The first always on media
The first media with a built-in payment mechanism (Tomi’s posts)
The first media always present at the point of creative impulse
The first media where the audience can be accurately identified

I liked, This year, eBay expects U.S. consumers to buy roughly $1.5 billion worth of goods using its smartphone apps. and, NTT DoCoMo took control of the mobile-wallet market by buying a bank, and,

The excitement surrounding the mobile wallet’s potential is so fevered that in addition to carriers and credit-card networks, now banks, tech giants, and startups are all eager to lay claim to some part of this potentially huge new ecosystem. PayPal already lets users send money via text message, and Osama Bedier, its VP of mobile platforms and new ventures, envisions a service that stores gift cards and alerts customers when they’re near a merchant. This past summer, mobile startup Loopt launched its Loopt Star program, an über digital-rewards card for such brands as Starbucks and Gap. U.S. Bank is working with Infosys to move beyond a basic banking app: It’s developing a location-based “concierge” so smart (and potentially creepy) that it can offer a shampoo discount to shoppers browsing the hair-care aisle. As NFC tech proliferates, says Dominic Venturo, U.S. Bank’s chief innovation officer, “we’ll be able to make a business case for services that are even better.”

The Glittering Allure of the Mobile Society (download here)

Bookmarks: