How enterprise can benefit from mobile – Blackberry roadshow

Tuesday night sees me flying to Brazil, to start the first leg of my tour with Blackberry through Latin America. My job to evangelize mobile communications that should today be a key and core component of enterprise strategy in this networked society. This is something that I regularly speak about, consult on and teach.

And what is surprising is how few companies still today are not learning about how they could be more commercially successful by using mobile communications. A lot of this as to do with education, and also how companies frame the world, and who ‘owns’ mobile communications in the organisation.

VRM and identity protection on mobile: a case history

So this is the basis of my presentation:

Designing business success through mobile marketing engagement

Welcome to Big We – that is 4.6 billion people that have a mobile device, a number that surpasses TV sets and the fixed internet, by a country mile. And 5 billion people will be connected with a mobile device by 2012. We are inevitably moving towards the Mobile Society, where our mobile devices become the remote control for our daily lives. Because any communications technology that allows us to better connect, communicate, share knowledge and information, and get stuff done will be widely adopted – which it is.

However, each medium of communication is different – So we need to understand the language of the mobile society, we need to understand, what works and what does not, we need to understand the role of how dynamic data enables much of what will drive the success of the mobile society. We need to comprehend that the “old furniture” of advertising – “Push” and “display” are completely inappropriate in a communication medium where – in a “Pull economy”, it is the quality of the conversation that counts, where; applications, search, and services, that are timely, relevant and contextual are the order of the day. This is what Mobile Marketing Engagement is all about.

So whether it is a simple SMS services that is used by a retailer to shift inventory, of how multiple data flows and social interaction drives commerce there is something I think you will find of relevance to your business.  I have tailored my presentation for all enterprise – so this is not just how big companies use mobile communications this is also geared towards how any enterprise can become more successful by integrating mobile communications into their business strategy.

SMLXL on mobile and enterprise

Bookmarks:

Ratings:

(6 votes, average: 5.00 out of 5)

 Loading ...

Please wait
Posted in: 7th Mass Media, Alan Moore Speaking, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Media, Trends

 Print This Post