Social media and mobile: my remote control for life bootcamp

February 9th, 2010

Last year I sat with one of the anointed Glitterati of the US Digerati who was extolling the virtues of “social meeedijaa”, but only from the context of online. In the end I could not take it any more and I pointed out that surely mobile has an incy wincy part to play in all this social malarky – non? Especially when we see mobile penetration rates going through the roof some countries stand at 140%+

Au contraire, this particular geek looked at me and claimed that, whenever social meeeedijaa was mentioned, naturally mobile as concept and reality was included within that context – you know based upon the last 2 hours of conversation I had listened to I did not agree. Yet our man was and is not the only one.

And this perplexes me – when the UK has 120%+ mobile penetration, yet at the same time there is a significant number of the British population that cannot even get online, you begin to wonder whether media and marketing companies have taken leave of their senses, by not taking mobile marketing communications more seriously?

Apparently only 7 media companies in London take a serious approach to mobile in their media planning. Yet it is the only media platform, that has over, once again, a 120%+ penetration.

And it more than that; mobile is our remote control for life and will increasingly will become so. And that is why the Social Media and Mobile: my remote control for life bootcamp is worth a day of your time. This is a one day interactive bootcamp that will help you understand why ignoring mobile, or thinking that mobile marketing is either sms push marketing (a numbers game mate), or an iPhone app is plain silly.

And why is that, well because we are still faced with the same challenges: how do we find our customers, how do we make our customers sticky, how can we increase trade with our customers and serve those customers whilst at the same time, reducing the cost to serve?

In a world which is not awash with cash, right now I reckon answering those questions makes an enormous amount of sense.

I will run the day and we will use case histories to help all attendees reflect on your current marketing and business challenges and where you can begin to identify new opportunities and possibilities.

The case histories are wide and diverse, and are a means by which we can collectively work through new solutions for all attendees. I promise it will be a fun day. And whether you know a little or a lot – you are all welcome. And remember when mobile does a play a role in marketing and you get it right a 29% response rate is not unusual.

Don’t expect to be passive.

More information here

This is what you will get out of the day

1. Achieve a comprehensive understanding of how to drive business success – through using the mobile as a remote control that can sell car tyres, or become an extension of a retailer that delivered €83m in one year, and repeatedly delivers a 29%+ response rate.

2. Open up your collective minds towards the possibilities of mobile marketing and, in particular, help to develop solutions on what relevant mobile marketing looks like.