Facebook dominates UK mobile usage

Facebook accounts for nearly half of all the time people in the UK spend going online using their phones.

This is really quite extraordinary which I picked up from the BBC via a hat tip from Tim Harrap (thank you Tim).

People in the UK spent around 2.2bn minutes browsing the social network during December alone. The true number may be even higher as the data was only collected from three of the five UK networks. The data, which will eventually be collected from all five networks, showed that 16 million people in the UK accessed the internet from their mobile phones in December 2009. Together, they viewed a total of 6.7 billion pages and spent more than 4.8 billion minutes (60 million hours) online during the month. Facebook dominated the statistics, racking up the most unique visitors (5 million), the most number of pages viewed (2.6 million) and the most time spent on the site.

MOBILE MINUTES SPENT ONLINE

Facebook; 2.2bn minutes Google sites; 395m minutes Microsoft sites; 165m minutes Orange sites; 138m minutesAOL (and Bebo); 106m minutes Apple; 104m minutes Vodafone; 89m minutes BBC sites; 83m minutes Flirtomatic; 54m minutes Yahoo sites; 48m minutes Source: GSMA/Comscore

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Posted in: 7th Mass Media, Advertising, Economics, Engagement Education, Engagement Marketing, Engagement Mobile, Generation C, Marketing, Mobile, Social Networks, Society, Strategy, Trends

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