Its not online or offline, it’s blended reality

We acknowledge that digital communication tools, fixed broadband, mobile, convergence, open source, cheap production tools have changed our world. And we have shown that we are reluctantly accepting that by using the word digital ever more frequently.

Digital natives vs. digital immigrants, digital marketing and communication strategies.

And I guess that was a necessary phase – but now its time to move on. Its time to recognise that if companies continue to worked in a linear fashion, and talking about digital this and that, which is exclusive to the online world – rather than talking about how do we create the most compelling customer, audience, peer to peer experience that we can – companies and organisations will continue to struggle with this wired up world.

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Posted in: Alan Moore Speaking, Convergence, Culture, Darwin, Data, Economics, Engagement Civil Society, Engagement Education, Engagement Marketing, Engagement Mobile, Engagement Organisations, Engagement Politics, Engagement Research, Engagement Sciences, Identity, Marketing, Media, Mobile, Music, Networks, Newspapers, Philosophy, Social Networks, Strategy, Trends

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