Journalism looks like this in the networked society

Fascinating piece on the reinvention of journalism.

A blended reality approach is absolutely necessary

Of course, developing an active social media presence through Twitter and a Facebook Fan Page is critical to developing a readership. But for hyper-local journalists, face-to-face community building is also crucial to the mission. “When you’re ready to launch, make contact with community members you trust and respect as well as the local leaders who you’ll be covering to introduce your site,” says Larson. “Community support for your effort is critical, and having the respect and response from your sources will help you lead the pack.”

Networked economics and media

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Posted in: 7th Mass Media, Advertising, Citizen journalism, Convergence, Distribution, Economics, Engagement Marketing, Networks, Newspapers, Social Networks, Strategy, Trends

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