Archive for 2009

Currency of information – the future of newspapers

Wednesday, March 25th, 2009The future of newspapers is a bit like climate change: there are now far fewer ‘old-media’ deniers. said Alan RushbridgerIn December last year I wroteI predict we will see newspapers fail, the economic downturn is the final scene in this ...

Social Media Marketing

Tuesday, March 24th, 2009'Social Media Marketing' is the start of a conversation about marketing communications using social media forms, including internet sites and mobile telecommunication sources. The book discusses the importance of data and analytics both in helping to monetize these media, and ...

A deeper dive into social communication analytics

Saturday, March 21st, 2009I thought that if some of you might be interested in a deeper dive into social data analytics, and social marketing intelligence, this link might be of interest. Especially when today the rules of marketing are being rewritten.

Think Mobile

Tuesday, March 17th, 2009Today, I find myself leaving Austin Texas, and flying to New York to speak at the Think Mobile event 18th - 19th March at the New Yorker hotel. I am chairing a panel around this topic...Monetization with Mobile Social Media Currencies ...

sxsw flickr and beyond

Sunday, March 15th, 2009YouTube says that they now get 13 hours of audio-visual content uploaded every minute of every day.

velocity of evolution

Sunday, March 15th, 2009Marking the 20th anniversary of his proposal to create the web, Sir Tim Berners-Lee said "new changes are going to rock the world even more".The future of the web lies in mobile phones, he said at the research centre in ...

Thank you sxsw

Sunday, March 15th, 2009Yesterday I gave a presentation on the networked society and the implications for media that we now describe as social, and what they means for marketing and communications.The presentation was developed from the book social media marketingBarnes and Noble sold ...

Downfall

Friday, March 13th, 2009ITV, C4 and 5, the UK's major commercial terrestrial broadcasters are in merger talks and the New York Times front page told us that, over America local newspapers are closing down or shutting down their print operationsThe history of The ...

System failure looks like this

Thursday, March 12th, 2009[caption id="" align="alignnone" width="160" caption="system failure: http://www.wordle.net/"][/caption]Well actually is does not, but these are the key words to a new book I am working on.

Making sense of social media marketing communications

Tuesday, March 10th, 2009Why making sense? Because - when you stop making sense, you lose the right to lead.Jonathan MacDonald reviews our new book Social Media Marketing At the centre of this is the importance of data. In case you are not aware of ...

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