Gabriel Branby speaking @ the Do Lectures

I loved Gabriel’s presentation @ the Do Lectures. This is what Do say about Gabriel

Gränsfors make one the finest forged axes in the world. It has become more than just an axe. It is an icon for quality and a belief that there is another way of making things.

And I felt compelled to celebrate the Axeness of an Axe. Gabriel’s talk is well worth listening to, as he describes how he built the finest axe in the world, how he dealt with marketing and distribution, how he built trust into the very DNA of his products, and how he took away unnecessary and costly production processes and added a beautiful thing called knowledge. It was a masterclass in every way possible.

More views on Do here

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(1 votes, average: 5.00 out of 5)

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Posted in: Culture, Engagement Marketing, Engagement Organisations, Ethics, Marketing, Philosophy, Retail, Uncategorized

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