The new rules of customer engagement

I have been asked to make a presentation about the New Rules of Customer Engagement Monday 16th November organised by Canvas8 and takes place in the offices of the architects BDP. You can find out more information here.

Also on the bench are

Professor Michael Solomon: Michael will be flying in from Philadelphia where he is the Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University.

Dr Alex Gordon: Alex is a cultural detective and semiotician, part time poker player, Canvas8 Thought Leader, lecturer and Managing Director of branding and semiotics consultancy Sign Salad. Alex has a PhD in Semiotics and Identity Politics.

My presentation will deal with why so many companies struggle with truly understanding the challenges they face in the networked society – more stuff here if you want a deeper dive

And here is a short film that explains what this all means to me…

What are the lessons for business and brands in the networked society? and here and a cautionary tale

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Posted in: Advertising, Alan Moore Speaking, Convergence, Culture, Darwin, Economics, Engagement Civil Society, Engagement Marketing, Engagement Organisations, Engagement Politics, Ethics, Generation C, Government & Politics, Identity, Law, Link Economy, Marketing, Media, Networks, Participation, Philosophy, Society, Sociology, Strategy, Trends

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