Cultural production in the age of sharing

Cory Doctorow, from Boing Boing discusses his latest publishing venture.

This is as non-linear as it gets in terms of thinking how business works in this networked wired up world. And fascinatingly enough its all about people, people connecting, information flowing, distributed information and content platforms, cooperation and technologies of cooperation.

Often when you talk to people entering into the networked world, or when you talk about communities or social networks or networked economics, everything gets reduced down very quickly to an, either, or perspective – its reductive, rather than being expansive. Of course this is natural when one cannot draw upon a knowledge bank to support unknown theories.

So Cory Doctorow discusses his hybrid model of free + unique £10k + limited edition + podcasts + MP3 files. This is post digital thinking, its blended reality. If I were anyone wanting to get their head around how to commercially succeed in the 21st Century, may I suggest you watch this video, again and again, then give it some very serious consideration.

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Posted in: Books, Convergence, Culture, Distribution, Economics, Engagement Marketing, Link Economy, Marketing, Media, Networks, Participation, Social Networks, Strategy, Trends

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