African film and networked economics

The African Film Library is an initiative showcasing the best of the African film industry – making the movies easily accessible for movie aficionados around the world.

The African film industry is one of the oldest – with its roots in Ain el Ghezel (The Girl of Carthage), which was produced in Tunisia by Chemama Chikly in 1924. M-Net has spent the last three years negotiating the rights to almost 600 works in English, French, Arabic and Portuguese and digitally remastering them.

The library forms an important archive of the continent’s cultural cinematic heritage, and also, for the first time, makes the African artists’ works easily accessible by a wide viewership around the globe – creating a new audience for existing and emerging filmmakers.

The library consists of award-winning works from more than 80 producers including Senegalese Ousmane Sembene and Djibril Mambety, Yousef Chahine from Egypt and Haile Gerima from Ethiopia.

I would love to play a video that explains the concept but for some reason the embed is corrupted

What does this mean? It means that media in the networked society is about connecting people up to information that is uniquely relevant to them – this is something that I have been thinking about for some time now, and the economic model that starts to evolve back to the millennial insights as to how true markets thrive. Underpinning that social connection and interaction is data, huge dollops of the stuff which will enable us to bundle, filter, aggregate, point to, link to, share, embed, and trade. It then becomes social business.

This is the mitochondria (cellular respiration – key to all life) of networked economics. (here)

Thanks to Arjan of Freedom Lab for the hat tip

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Posted in: Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Film, Generation C, Link Economy, Marketing, Media, Participation, Social Marketing Intelligence, Social Networks, Strategy, Trends, Web/Tech

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