Will mobile innovate desktop browsing?

More thoughts on interface without interference (and here) – from Iheni – what you might call Userbility + Engagement.

I’m beginning to see how innovations in mobile browsing to support universal access may just start influencing better desktop browsing and web design. On mobile you have to be more precise and targeted with content than on desktop as there is less accommodation for usability and accessibility error. The mobile context trumps assumptions of desktop such as a user is sitting down in a well lit place with no background noise and time on their hands to ‘browse’. Maybe the convergence of mobile with desktop web design will have a positive influence on web design overall. Just as print informed web design when websites first appeared and desktop influenced mobile web design perhaps we’ll see mobile now inform desktop. Who knows.

This discussion focused on the challenges of building one web for everyone. Personalisation came through strongly as a potential way forward, with the thought that data from one original source could be tailored to suit an individual’s requirements. Bandwith concerns were raised when the suggestion of using CSS to control delivery of content specific content was made. It was also pointed out that many people use mobile sites out of preference on their desktops because of the perceived improvement in accessibility – writes one commentator.

SMLXL are running a Mobile Marketing Masterclass on the 29h October in London – click here for more details

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Posted in: 7th Mass Media, Convergence, Engagement Mobile, Mobile, Trends, Web/Tech

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