Mobile: my remote control for life, a masterclass

October 1st, 2009

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Mobile Marketing is increasingly moving towards the centre stage of the marketing industry. Many claim to hold the elixir of “how to do” mobile marketing, there are however only a few who really have that knowledge and that insight.If there in one Marketing Masterclass on Mobile that you sign up to I would recommend it is this one.

Pekka Ala-Pietilä former ceo Nokia and co-founder of blyk

Welcome to the Big We – that is 3 billion people that have a mobile device, a number that surpasses TV sets and the fixed Internet, by a country mile. Nokia research tells us that 5 billion people will be connected with a mobile device by 2012.

We are inevitably moving towards the Mobile Society, where our mobile devices become the remote control for our daily lives. Because any communications technology that allows us to better connect, communicate, share knowledge and information, and get stuff done will be widely adopted – which it is. Our mobile devices are so precious to us that; people who lose their wallets statistically take 24 hours+ to discover the loss, for mobile it is 24 minutes.

As mass media struggles to adapt in an evolving media landscape, there is growing interest and great anticipation of how as; marketers, brands, businesses and advertisers we can use this extraordinary mobile medium to meaningfully connect to our audiences.

This one-day session will immerse you in what you need to know and what you need to do. It will enable you to grasp the fundamentals of how you make successful communications campaigns, how you use data, and utilize new metrics, and will demonstrate that mobile already delivers an ROI unheard of in any other medium (when you do it right), and finally how you make money. Anyone that is interested in being a successful marketer over the next 5 years has to book their place on the SMLXL / JMA Mobile Marketing Masterclass presented by Figaro Digital.

28th October 2009 @ The Hospital, Covent Garden

Full programme details (here)

Registration (here)

Figaro Digital have demonstrated an impressive ability to deliver compelling seminars with quality audiences. With mobile rapidly becoming a hot topic, the ability to learn from the experiences of major brands is both timely and relevant.

Alex Meisel chairman Sponge & the Mobile Marketing Association

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