Advertising in the networked society

I picked this up from a Jay Rosen tweet, blog networks it seems are picking up advertising revenue

Two blog networks had seen revenues up 20% and 45% respectively, since the beginning of the year.

Insight:

Meanwhile, advertising revenue for magazines dropped 21 percent in the first half, and the number of ad pages sold dropped 28 percent, according to the Publishers Information Bureau.

The blog networks that have survived the downturn in advertising and the explosion of competing content on the Web credit their obsessive coverage of narrow topics, along with business models that reach beyond advertising.

Relevant, contextual and timely.

There is much to recommend this post, but the end is perhaps the most important

“Perpetual movement is the essence of survival and prosperity online,” said Michael Moritz, the Sequoia investor who backed Google, Yahoo and Sugar. “If online media and entertainment companies don’t improve every day, they will just wind up as the newfangled version of Reader’s Digest — bankrupt.

http://www.flickr.com/photos/naum/1639496461/

Ooooooooooph

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Posted in: Advertising, Convergence, Culture, Darwin, Data, Distribution, Economics, Engagement Marketing, Generation C, Link Economy, Marketing, Media, Networks, Strategy, Trends, Web/Tech, Weblogs

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