The glittering allure of the mobile society: destination Japan

Last year I wrote The glittering allure of the mobile society for Microsoft, which you can download here

From Japan, we get an interesting service that fits into what the mobile society is all about from infinita TV

As #5 in our ongoing series of the coolest Japanese mobile services, this week’s program features Takutomo by Skymint Co., Ltd., a taxi-sharing service that lets mobile users connect with people that are going on similar routes. The service also includes a handy online fare split calculator for figuring out who needs to pay what if you have people getting off at different spots.

This is especially useful in a city like Tokyo where long hours working (or drinking) often lead to people missing the last train, which until now either meant a very steep taxi bill for that long ride out to the suburbs, or a night in a tiny box at a capsule hotel.

But my favourite is Otetsudai Networks in a location-based job finding mobile service that matches part time employees up with potential employers. Job-seekers enter their address into the site, and are shown a pool of local employers that need help *now*.

Location-based + real time + mobile = Otetsudai Networks. The service itself is not quite pretty, but the model can be extended to all kinds of industries, from employers needing help to shops having a quick sale to restaurants having a special.

But, classified advertising, could be transformed by such a service

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Posted in: 7th Mass Media, Advertising, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Link Economy, Marketing, Mobile, Networks, Participation, Social Marketing Intelligence, Social Networks, Strategy, Trends

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