2009 August | SMLXL - Engagement Marketing and Communication principles from Alan Moore

Archive for August, 2009

Thou shall not share

Monday, August 31st, 2009 My good friend Gerd Leonhard, has published a great post on the UK's desire to disconnect those that illegally fileshare. As companies struggle to shore up the thinning value of their analogue business models. [caption id="attachment_4328" align="aligncenter" width="400" caption="Culture lock down. ...

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Posted in: Convergence, Darwin, Distribution, Economics, Generation C, Government & Politics, Link Economy, Marketing, Media, Music, Society, Strategy, Trends, Web/Tech

Interface without interference

Sunday, August 30th, 2009 What makes the Dyson vacuum cleaner, or the Apple iPhone, or indeed the mini car all belong to the same category? Because these were all about innovation focused on the end user experience. I have also included the first ever ...

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Posted in: Uncategorized

Transmedia storytelling, and the multi-dimensional brand

Saturday, August 29th, 2009 In his book Convergence Culture, Henry Jenkins explores the idea and concept of transmedia storytelling through the project known as The Matrix. [caption id="attachment_4307" align="aligncenter" width="501" caption="http://www.flickr.com/photos/7236030@N03/2106087852"][/caption] As Jenkins explains, A transmedia story unfolds across multiple platforms, with each new text making a ...

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(2 votes, average: 5.00 out of 5)

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2,345 views
Posted in: Advertising, Convergence, Culture, Economics, Engagement Marketing, Engagement Mobile, Engagement Organisations, Film, Gaming, Generation C, Marketing, Media, Mobile, Participation, Strategy, Trends, Uncategorized, Virtual Worlds, Web/Tech

The economics of mobile social networking in Japan

Thursday, August 27th, 2009 Following on from my previous post on mobile in Japan - we get 3 new reports on Mobile Social Networking from Infinita. [caption id="attachment_4299" align="aligncenter" width="500" caption="http://www.flickr.com/photos/flapjax_at_midnite/3371964379/sizes/m/"][/caption] Anyone interested in learning about how to make money from Mobile Social Networking - you ...

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1,114 views
Posted in: 7th Mass Media, Advertising, Economics, Engagement Marketing, Engagement Mobile, Engagement Research, Generation C, Marketing, Media, Mobile, Networks, Participation, Social Networks, Strategy, Trends

The Do lectures: inspiration for the 21st Century

Sunday, August 23rd, 2009 [caption id="attachment_4295" align="aligncenter" width="458" caption="Don't just stand there, Do something!!!"][/caption] Having posted about the Do lectures earlier this week, I am giving another shameless plug to what promises to be an extraordinary event. In fact, I have been invited to go along ...

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Posted in: Alan Moore Speaking, Society

The glittering allure of the mobile society: destination Japan

Friday, August 21st, 2009 Last year I wrote The glittering allure of the mobile society for Microsoft, which you can download here From Japan, we get an interesting service that fits into what the mobile society is all about from infinita TV As #5 in our ...

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585 views
Posted in: 7th Mass Media, Advertising, Darwin, Data, Distribution, Economics, Engagement Marketing, Engagement Mobile, Generation C, Link Economy, Marketing, Mobile, Networks, Participation, Social Marketing Intelligence, Social Networks, Strategy, Trends

Straight line thinking stops here @ sxsw 2010

Thursday, August 20th, 2009 I have submitted a proposal for the SXSW conference 2010 - it is based upon the research I have been doing over the last 10 years and forms the basis to the hybrid book / digital service I am developing ...

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Posted in: Uncategorized

Don’t just stand there Do something!!!

Wednesday, August 19th, 2009 Last week I was in Wales and met up with my old friend Dave Hieatt the co-founder of the extraordinary company Howies I say extraordinary, as David and is wife Claire built the company with a belief and point of view ...

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459 views
Posted in: Culture, Engagement Civil Society, Engagement Education, Ethics, Events, Health, Participation, Philosophy, Society, Trends

networked education for a networked society drives commerce

Monday, August 17th, 2009 We don't prize thinking in this country. We are suspicious of the intellectual; it's almost as if we believe too much thinking is not a good thing. Writes, Peter Hyman a deputy head teacher at a London comprehensive. He goes onto articulate ...

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Posted in: Culture, Economics, Engagement Education, Generation C, Government & Politics, Participation, Society, Strategy, Trends, Web/Tech

Do some Newsbrands want to charge for the right to lie to you?

Monday, August 17th, 2009 Is Journalism Online like Spotify? Which I posted about in networked economics comes to the music industry The Journalism Online e-commerce system will offer a single account for users to access all the publishers' websites and a range of payment options ...

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