Smart Communication – Stockholm 2008

Smart Communication – Stockholm 2008

This is a presentation that I gave in Malmo, Gothenburg and Stockholm

The title: Old World New World

“Such are the differences among human beings in their sources of pleasure, their susceptibilities of pain, and the operation on them of different physical and moral agencies, that unless there is a corresponding diversity in their modes of life, they neither obtain their fair share of happiness, nor grow up to the mental, moral, and aesthetic stature of which their nature is capable.” wrote John Stuart Mill, On Liberty (1859)

Introduction
A series of changes in the technologies, economic organization, and social practices of production are creating new opportunities for how we make and exchange information, knowledge, and culture. These changes have increased the role of non-market and non-proprietary production, both by individuals alone and by cooperative efforts in a wide range of loosely or tightly woven collaborations. These newly emerging practices have seen remarkable success in areas as diverse as software development and investigative reporting, avant-garde video and multiplayer online games. Together, they hint at the emergence of a new information environment, one in which individuals are free to take a more active role than was possible in the industrial information economy of the twentieth century. This new freedom holds great practical promise: as a dimension of individual freedom; as a platform for better democratic participation; as a medium to foster a more critical and self-reflective culture; and, in an increasingly information dependent global economy, as a mechanism to achieve improvements in human development everywhere.

The presentation deals with

1. The end of the “read only culture”
2. Transformation
3. Traditional organisations: the silent movies of the 21st Century
4. The end of blockbuster economics
5. Companies are from Mars and Customers are from Venus
6. Are we overstating the extent of the change?
7. Community the oldest idea in the book
8. The quest for the self
9. Identity in a postmodern World
10. Insights into the Community Generation
11. Principle trends as a counterpoint to traditional notions of business/media & marketing
12. The language of our post modern culture
13. We increasingly reject interruptive communications
14. Culture lock down
15. What companies should be doing in the 21st Century
16. The 4C’s: a lasting value proposition
17. Summary

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Posted in: Alan Moore Speaking, Identity, Marketing, Social Networks, Video

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