Alan Moore lecture at MIT

April 23rd, 2009

A while back, I spoke at MIT – I was invited by Henry Jenkins – who runs the Comparative Media Studies course, I was given the opportunity to discuss and explore my thoughts and ideas around what drives our communications revolution and what the implications are for us in terms of commerce, education and political discourse and therefore the wider society.

Listen to the full length (1hr:40min) or segments below:

Part One
Consumers and Trust

Part Two
The Push vs Pull organization
Once you storm the Bastille you don’t go back to your day job – The newly empowered consumer
The furniture of advertising changes
Technologies of cooperation – allow us to get back to what we are a – We Species

Part 3
Identity and Communities
Communities are ancient institutions
And there is a constant conflict between communities and controlling institutions
We are decoupling from traditional institutions
Psychological self determination

Part 4
The architecture of authority
Traditional notions of the structure of organizations – the silent movies of the 21st Century
The new structure
people powered media vs. organizations no longer gate keepers to information distribution
Why people disengaging from institutions
Context and meaning – irrelevance and obsolescence

part 5
Folk culture for the 21st Century
Obama – facebook / political engagement
Youtube / Current Tv
From straight line thinking to no straight line thinking – shuffle culture

part 6
Mobile as the 7th Mass Media
Access to information
Searching and discovery of information: last.fm
Mobile Search
The demise of demographics as we enter the networked society
Communities converge around values; Group Forming Network theory

Part 7
Hot vs. Cold Media
Harnessing user generated data and content
hot media is dynamic
Jaimie’s school dinners
Redefining of media – we the media
The rise of the professional amateur
The collapse between consumption and production

Part 8
Social data analytics
Alpha Users Social Interaction
HBO example
Alpha Users
From managing efficiencies’ to managing and co-creating experiences
Always work from the end-user experience
Examples – Worship at the temple of apple/ spreadshirt.com/ bbc